Brand Tone

Adventurous & Outdoorsy, Practical & Functional, Authentic & Community-Oriented, Approachable & Friendly, Quality-Conscious & Value-Driven

Brand Values

• •Quality & Durability
• •Sustainability & Environmental Responsibility
• •Functionality & Simplicity
• •Adventure & Exploration
• •Community
• •Authenticity

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that inspires exploration and resonates with the thrill of outdoor pursuits. Words like 'explore,' 'journey,' 'discover,' 'endure,' and 'conquer' can be effective.
• •Highlight Durability and Practicality: Consistently emphasize the quality of materials, the thoughtful design, and the long-lasting nature of the products. Focus on how the gear solves problems and enhances the user's experience.
• •Maintain an Authentic, Relatable Voice: Share genuine stories, feature real users, and connect with the community. Avoid overly corporate or impersonal language. Let the passion for the outdoors shine through.
• •Subtly Weave in Sustainability: Mention eco-friendly materials and initiatives naturally within product descriptions and brand storytelling rather than making it the sole focus, unless the specific product or campaign is centered on it.
• •Visual Consistency is Key: Ensure all imagery and videos align with the adventurous, outdoor, and travel-focused brand identity. High-quality visuals of products in use in authentic settings will reinforce the brand tone more effectively than just product shots.

Social Perception

Reliable & Trustworthy, Good Value for Money, Innovative & Practical Designs, Eco-Conscious (to a degree), Associated with the Surf and Travel Lifestyle

Copy Examples

• •Headline: Built for Your Journey. Crafted for a Lifetime. Body: From dawn patrol surfs to sunset explorations, COR Surf gear is designed to endure every adventure. Discover durable, sustainable essentials that keep up with your passion. #CORSurf #AdventureReady #BuiltToLast
• •Headline: Pack Lighter, Explore Further. Body: Our Island Hopper Backpack isn't just a bag; it's your streamlined travel companion. Smart organization, rugged materials, and carry-on approved – so you can focus on the horizon, not the baggage claim. #TravelSmart #CORAdventures #OneBagTravel
• •Headline: Ride the Waves, Protect Your Board, Respect the Planet. Body: Our original wooden surf racks started it all – a stylish, sustainable way to store your prized possession. Made with eco-friendly wood, because we believe in gear that’s as good for the earth as it is for your quiver. #SustainableSurfing #SurfRack #CORValues
• •Headline: From Salty Hair to Mountain Air – We’ve Got You Covered. Body: COR Surf is more than just surf gear. We’re about embracing the entire outdoor lifestyle. Our waterproof dry bags and versatile accessories are ready for wherever your adventures take you. #OutdoorGear #Waterproof #ExploreMore
• •Headline: Join the COR Community: Gear Up, Get Out, Give Back. Body: We're a family of outdoor lovers, committed to quality gear and protecting the places we play. Every COR Surf product is tested by adventurers like you, and a portion of our efforts supports the wild. #CORSurfCommunity #AdventureCulture #ProtectOurPlaygrounds