Brand Tone

Empowering & Inclusive, Passionate & Knowledgeable, Community-Focused & Engaging, Helpful & Supportive, Promotional & Value-Oriented, Aspirational & Elegant

Brand Values

• •Accessibility: To bring corsetry to a wider audience, moving it from a niche garment to something for everyone.
• •Quality & Craftsmanship: Emphasizes high-quality materials, skilled tailors, and durable garments designed to last.
• •Individuality & Self-Expression: Celebrates corsetry as a versatile and empowering garment for all.
• •Innovation: Strives to blend timeless elegance with modern functionality, including creating corset tops, dresses, and shirts.
• •Customer Satisfaction: Focus on good customer service and a positive post-sales experience.
• •Transparency (Striving): Provides information about their factory, tailors, and sustainability efforts. Their multibuy model is also explained to customers.
• •Sustainability: Taking steps towards more sustainable practices, including direct shipping, sustainable returns, use of natural fabrics, and plans for a recycling program.

Best Practices

• •Emphasize Empowerment and Inclusivity: Always frame corsetry as a tool for self-expression and confidence for all individuals, regardless of size, shape, or experience with corsets. Use welcoming and encouraging language.
• •Highlight Craftsmanship and Quality: Consistently mention the skill of the tailors, the quality of materials, and the durability of the garments to reinforce the value beyond just aesthetics.
• •Maintain a Passionate and Knowledgeable Voice: Share insights about corsetry, its history, styling, and care. Position the brand as an expert and a guide in the world of corsets. This can be done through blog posts, detailed product descriptions, and social media content.
• •Be Transparent and Approachable: Address customer concerns openly where appropriate (e.g., explaining the multibuy model or offering detailed sizing guides). Ensure customer service interactions reflect a helpful and supportive tone.
• •Balance Elegance with Accessibility: While showcasing the beauty and sophisticated nature of corsets, always bring it back to the idea that these garments are for everyone and can be incorporated into modern lifestyles. Avoid overly exclusive or niche language. The frequent promotional offers should be framed as providing value and making quality accessible.

Social Perception

Generally Positive with Some Reservations: Valued for Choice and Price; Concerns about Marketing and Sizing Consistency; Improving Reputation; Seen as a Source of Empowerment and Style

Copy Examples

• •Headline: Unleash Your Inner Icon. Discover the Corset That Tells Your Story. Body: At Corset Story, we believe every body deserves to feel exquisite. Explore our handcrafted collection, designed for timeless elegance and modern confidence. Find your perfect fit and embrace the power of authentic self-expression. Quality craftsmanship, accessible to all.
• •Social Media Post (Instagram - with customer image): Just look at @[customerhandle] absolutely radiating confidence in our [Corset Name]! 😍 We live for these moments of empowered elegance. Our mission? To make corsetry an art form accessible to YOU. Share your #CorsetStory for a chance to be featured! P.S. Our 4-for-1 offer is still on – craft your dream collection!
• •Email Subject: More Than Just a Garment, It's a Feeling. Body: Ever wondered about the magic of a perfectly fitted corset? It's about more than just style; it's about embracing your unique shape, standing a little taller, and feeling undeniably powerful. From historical craftsmanship to innovative designs, we pour our passion into every stitch. Let us be part of your journey to confidence.
• •Product Description Snippet (for a waist training corset): Crafted for Comfort, Designed for Transformation. Our [Corset Name] isn't just about shaping your waist; it's about supporting your journey. Made with [material details like breathable cotton] and expert boning, experience both elegance and function. New to corsetry? Our friendly team is here to guide you to your perfect fit and feel!
• •Blog Post Intro: Beyond the Myths: The True Story of the Modern Corset. For centuries, corsets have been a captivating garment, often misunderstood. At Corset Story, we're passionate about demystifying corsetry and celebrating its evolution into a symbol of empowerment, style, and personal expression. Join us as we explore how today's corsets blend artistry with everyday wearability, designed for every story, every body.