Brand Tone

Empowering & Confident, Informative & Passionate, Accessible & Inclusive, Promotional & Sales-Oriented

Brand Values

• •Accessibility
• •Quality & Craftsmanship
• •Customer Empowerment & Self-Expression
• •Versatility
• •Innovation

Best Practices

• •Focus on Empowerment and Confidence: Use language that makes the customer feel good about themselves and their bodies. Highlight how the corsets can enhance their natural beauty and confidence.
• •Emphasize Quality and Craftsmanship: Regularly mention the dedication to materials, design, and the skill of the tailors, reinforcing the value proposition beyond just aesthetics.
• •Maintain Accessibility and Inclusivity: Speak to a broad audience. Showcase versatility for different styles, occasions, and body types. Acknowledge the inclusive nature of modern corsetry (for all genders).
• •Be Authentic and Transparent: While promotional, avoid overly hyped language. If addressing common concerns (like sizing or suitability for different purposes), do so honestly and provide helpful guidance. Given the mixed reviews regarding quality for intense waist training, clearly distinguish between fashion corsets and those designed for more significant shaping if applicable.
• •Tell a Story: Connect with the "Story" in Corset Story. Encourage customers to see corsets as part of their personal narrative and self-expression. Share customer stories (with permission) that align with the brand's values.

Social Perception

Mixed: Positive perception of designs, variety, and aesthetic appeal. Negative perception includes quality concerns, skepticism about marketing tactics, sizing issues, and suitability for serious waist training.

Copy Examples

• •Headline: Rediscover Your Silhouette. Define Your Story. Body: At Corset Story, we believe in the power of the perfect fit. Our corsets are more than just garments; they're a celebration of your unique shape, crafted with quality materials and a passion for design. Explore our collection and find the piece that empowers you. #CorsetStory #DefineYourStyle #EmpoweredElegance
• •Headline: From Classic Charm to Modern Edge: A Corset for Every Story. Body: Whether you're channeling historical romance or crafting a bold contemporary look, Corset Story offers a diverse range of designs. Our skilled artisans blend timeless techniques with fresh perspectives to bring you corsetry that's both beautiful and wearable. What story will your corset tell? #CorsetryForAll #FashionYourWay #QualityCrafted
• •Headline: Feel the Confidence. Embrace the Craftsmanship. Body: Experience the Corset Story difference. Each piece is a testament to our dedication to quality, from the choice of fabrics to the precision of every stitch by our experienced tailors. Step into a world of elegance and let your confidence shine. #CorsetConfidence #ArtisanMade #StyleStatement
• •Headline: Your Perfect Shape, Our Passionate Craft. Body: Making corsetry accessible to all is at the heart of Corset Story. We're dedicated to innovative designs and the skilled craftsmanship of our dedicated team, ensuring you find a corset that not only looks stunning but feels amazing. Discover your perfect fit today. #CorsetLove #BodyCelebration #ModernCorsetry
• •Headline: More Than Fashion – It's a Feeling. Corset Story NL. Body: Explore a world where style meets empowerment. Our corsets are designed in the UK and crafted with care to help you express your individuality and embrace your unique beauty. Join the Story. #CorsetStoryNL #UniqueYou #FeelFabulous