Brand Tone

Empowering, Knowledgeable & Authoritative, Inclusive & Welcoming, Passionate & Enthusiastic, Community-Oriented, Slightly Whimsical & Romantic

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Authenticity & Specialism
• •Inclusivity & Body Positivity
• •Self-Expression & Individuality
• •Heritage & Modernity

Best Practices

• •Always Lead with Empowerment and Inclusivity: Frame messaging around how corsets can make individuals feel confident, express themselves, and celebrate their unique bodies and styles. Avoid language that could be perceived as restrictive or promoting unrealistic body standards.
• •Showcase Expertise Subtly: Weave in details about craftsmanship, design considerations, historical context (where relevant), and fitting advice naturally. This builds trust without sounding overly technical or condescending. Use the blog and FAQ sections for more in-depth educational content.
• •Foster a Sense of Community: Encourage user-generated content, ask questions, run polls, and respond to comments and messages with genuine enthusiasm. Make customers feel like they are part of the "Corset Story family."
• •Balance Enthusiasm with Professionalism: While passion for corsetry should shine through, maintain a level of professionalism in product descriptions, customer service interactions, and official announcements. Ensure clarity, accuracy, and proper grammar.
• •Use Storytelling and Evocative Language: Especially for themed collections (Gothic, Steampunk, Bridal), use descriptive and slightly romantic or adventurous language to help customers envision themselves wearing the corsets and embodying the associated aesthetic. Connect the garment to an experience or feeling.

Social Perception

Specialist Retailer, Trusted Brand, Fashion & Subculture Enabler, Empowering Choice, Educational Resource

Copy Examples

• •Unleash your unique story. ✨ From gothic romance to steampunk adventures, our corsets are crafted to celebrate *you*. Discover quality, find your perfect fit, and step into your power. What story will your corset tell? #CorsetStory #MyStyleMyStory #EmpoweredFashion #CorsetLove #Individuality
• •Dare to Define Your Silhouette: Explore the Exquisite New Arrivals at Corset Story!
• •Craft Your Dream Look for Less! ✨ Quality corsets, timeless style. Find your perfect silhouette in our seasonal sale. Expertly designed, lovingly made – just for you. Shop Now!
• •Corset lovers, unite! 🖤 We're captivated by how you style your Corset Story pieces. Share a photo of your favorite look in the comments below and tell us what makes you feel amazing in your corset! Let's inspire each other! #CorsetCommunity #StyleShare #CorsetFashion #BodyConfidence #YouAreArt
• •Begin your transformative journey with confidence. Our [Corset Name] is expertly designed for both comfort and effective shaping, crafted from durable materials to support you every step of the way. Our specialists are here to guide you to your perfect fit. Embrace your evolution. #WaistTraining #CorsetSpecialist #QualityCrafted #BodyJourney