Brand Tone

Empowering, Accessible & Inclusive, Passionate & Enthusiastic, Informative & Helpful, Quality-Conscious, Modern yet Respectful of Tradition

Brand Values

• •Quality & Craftsmanship
• •Accessibility
• •Customer Empowerment & Individuality
• •Ethical Considerations & Fair Labor
• •Sustainability (Aspiring)
• •Transparency
• •Innovation

Best Practices

• •Always Lead with Empowerment and Inclusivity: Frame messaging around how corsets can make the wearer feel confident, beautiful, and expressive, regardless of their shape, size, or style. Avoid language that could be seen as prescriptive or exclusive.
• •Highlight Quality and Craftsmanship Subtly but Consistently: Weave in mentions of materials, the skill of the tailors, and the durability of the corsets. This reinforces value without being overly technical or boastful.
• •Be Passionate and Authentic: Let a genuine enthusiasm for corsetry shine through. Use evocative language that speaks to the aesthetic, historical, and emotional appeal of the garments. Share the "story" behind the brand and its products.
• •Educate and Inform Gently: Provide helpful information about fit, styling, and care in a supportive and accessible way. Position the brand as a knowledgeable friend in the world of corsetry.
• •Maintain Transparency: Be open about the brand's values, including ethical production and sustainability efforts. If addressing promotions like multi-buy offers, explain the value proposition for the customer and the brand's rationale.

Social Perception

Positive: Many customers perceive Corset Story as a reliable source for good quality fashion corsets at reasonable prices, especially with their multi-buy deals. They are often praised for customer service and a wide selection. The brand is seen as a way to achieve a desired aesthetic, feel confident, and explore different styles.

Copy Examples

• •Headline: Define Your Silhouette. Discover Your Story. Body: More than just a garment, a Corset Story corset is a celebration of you. Crafted with passion and designed for empowerment, find the perfect piece to express your unique style and embrace your confidence. Quality you can feel, elegance you’ll adore.
• •Social Media Post (Image: Diverse group of people wearing corsets in everyday settings): Text: Corsetry is for every body, every style, every story. At Corset Story, we believe in the power of a perfectly fitting corset to transform not just your look, but how you feel. Explore our collection and find your fit, your way. #CorsetStory #EmpowerYourStyle #Individuality #FashionForAll
• •Product Description Snippet (for a versatile underbust corset): Text: Your secret weapon for a flawless figure and an instant confidence boost. Handcrafted by our skilled artisans, this [Material, e.g., breathable cotton] underbust corset offers both comfort for all-day wear and the structure to beautifully cinch your waist. Dress it up or down – it’s your canvas. #QualityCraftsmanship #VersatileStyle
• •Email Subject Line: Unlock Your Inner Icon: New Arrivals + Our Promise of Quality. Body Teaser: Step into a world of timeless elegance and modern empowerment. Our latest collection has just arrived, each piece meticulously crafted in our own factory where fair wages and artistry take center stage. Discover the Corset Story difference.
• •About Us Page Excerpt: Text: We didn't just want to sell corsets; we wanted to share a passion. Founded in 2009, Corset Story was born from a desire to make the transformative power of corsetry accessible to all. From historical inspiration to modern innovation, every stitch is a testament to our commitment to quality, ethical production, and the beautiful individuality of our wearers. Join our story.