Brand Tone

Empowering, Inclusive, Expert, Elegant (with a Modern Twist), Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Individuality & Self-Expression
• •Accessibility
• •Innovation & Reinvention
• •Body Positivity (Implied)
• •Sustainability

Best Practices

• •Always Empower: Frame messaging around confidence, self-expression, and the positive feelings associated with wearing their products. Use words like "discover," "empower," "celebrate," "your style."
• •Speak Inclusively: Ensure language and imagery (where possible on French channels) reflect diversity and make everyone feel welcome. Avoid jargon that might alienate newcomers to corsetry. Emphasize "for every body," "accessible to all."
• •Educate with Passion: Share knowledge about corsets (fitting, styling, history, care) in an enthusiastic and approachable way. This reinforces expertise and builds trust, positioning the brand as a passionate guide.
• •Maintain Elegance with a Modern Edge: Use refined language that evokes the historical romance of corsets, but keep the overall feel contemporary and relevant to modern fashion and lifestyles. Highlight both "timeless elegance" and "modern functionality/comfort."
• •Be Authentic and Transparent: Acknowledge the history of corsetry while promoting safe and positive wear. Be open about materials, craftsmanship, and sustainable efforts. Respond genuinely to customer feedback, both positive and negative, to build community trust.

Social Perception

Positive: Customers appreciate the quality for the price, wide selection, and customer service. Growing Acceptance & Mainstream Appeal: Efforts to make corsets more accessible and the influence of trends like "Bridgerton" seem to have broadened their appeal.

Copy Examples

• •Headline: Define Your Silhouette. Discover Your Story. Body: More than just a garment, a Corset Story corset is an expression of you. Crafted for confidence, designed for every body. Explore our collection and find the piece that speaks your language.
• •Headline: The Art of Corsetry, Reimagined for You. Body: We blend timeless elegance with modern comfort, making the iconic corset an accessible treasure for your wardrobe. Quality craftsmanship, inclusive designs, and a touch of magic in every stitch. Your journey into corsetry starts here.
• •Headline: Feel the Empowerment. Embrace the Style. Body: Unleash your inner confidence with a corset that’s as unique as you are. From subtle shaping to statement style, discover the perfect fit and an unparalleled feeling of empowerment. Dare to be you with Corset Story.
• •Headline: Not Just for Special Occasions – Make Every Day Iconic. Body: Why wait for a special event to feel extraordinary? Our corsets are designed for comfort and style, empowering you to elevate your everyday look. Experience the blend of tradition and modern wearability.
• •Headline: Crafted with Passion, Designed for You, Sustainably Minded. Body: Indulge in the timeless allure of a beautifully made corset. Each piece is a testament to our dedication to quality, inclusivity, and increasingly, to sustainable practices. Find your perfect fit and wear your story with pride.