Brand Tone

Empowering & Confident, Aspirational & Stylish, Informative & Supportive, Inclusive & Welcoming, Passionate & Enthusiastic

Brand Values

• •Self-Expression
• •Empowerment
• •Quality & Craftsmanship
• •Inclusivity
• •Heritage & Modernity
• •Customer Guidance

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., empowering, elegant, supportive, edgy), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly ("You," "Your") and highlight how the products will benefit them (e.g., "feel confident," "express your style," "achieve your desired silhouette") rather than just listing features.
• •Use Inclusive and Empowering Language: Avoid jargon that might alienate new customers. Use positive language that celebrates diversity in body types and style expressions. Frame corsetry as a choice for self-expression and confidence.
• •Show, Don't Just Tell, with Visuals and Stories: Ensure copy complements the strong visual identity. Incorporate user-generated content and customer testimonials (with permission) to showcase real experiences and build community. Let the stories of customers reflect the brand values.
• •Be Authentic and Passionate: Let the genuine enthusiasm for corsetry shine through. Share interesting facts, styling tips, or historical tidbits that demonstrate expertise and passion beyond just selling a product. Maintain transparency, especially regarding sizing, fit, and product care.

Social Perception

Specialist Retailer, Fashion & Costume Resource, Mixed on Quality vs. Price, Transformative & Aesthetic, Dependent on Correct Sizing, International Brand

Copy Examples

• •Headline: Define Your Power. Discover Your Silhouette. Body: More than just a garment, our corsets are a celebration of your unique strength and style. Explore the collection and find the piece that speaks to you. #CorsetStoryFR #EmpowerYourself
• •Headline: From Timeless Elegance to Bold Statements. Body: Whether you're channeling vintage glamour or crafting an avant-garde look, Corset Story FR has the perfect corset to complete your vision. What story will you tell?
• •Headline: New Collection Just Arrived: Sculpt Your Dream Look! Body: Fall in love with our latest corset designs, blending exquisite craftsmanship with breathtaking style. Ideal for special occasions or making any day extraordinary. Shop now!
• •Headline: Your Perfect Fit Awaits. Let Us Guide You. Body: Unsure about sizing or style? Our comprehensive guides and dedicated team are here to help you find the corset that feels like it was made for you. Embrace comfort and confidence.
• •Headline: Unleash Your Inner Icon. Body: Every curve, every line, every detail crafted to make you feel unstoppable. Corset Story FR: Wear your confidence. #FashionCorset #StyleStatement