Brand Tone

Aspirational, Empowering, Fashion-Forward, Innovative, Accessible, Inclusive, Helpful, Informative, Community-Oriented, Promotional, Value-Driven

Brand Values

• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer Focus & Service
• •Innovation & Design Leadership
• •Timeless Elegance & Modern Functionality
• •Sustainability (Aspiring)

Best Practices

• •Emphasize Empowerment and Self-Expression: Use language that makes the customer feel confident, unique, and in control of their style. Focus on how the corsets can help them express their personality.
• •Highlight Quality and Craftsmanship Alongside Accessibility: While promoting affordability (especially with deals), consistently mention the quality of materials, design, and the skill of the tailors to build trust and justify value.
• •Maintain an Inclusive and Positive Voice: Use welcoming language. Showcase diversity in imagery and ensure copy resonates with a broad audience, avoiding exclusionary terms. Celebrate all body types and style preferences.
• •Be Informative and Supportive: Provide clear information about sizing, fit, and how to wear corsets. This builds trust and helps customers make informed decisions, positioning the brand as helpful and knowledgeable.
• •Stay Authentic and Passionate: Let the brand's love for corsetry and innovative fashion shine through. Use enthusiastic and genuine language that reflects the "corsetry without limits" ethos. Address any sustainability efforts or future goals transparently.

Social Perception

Viewed as a provider of trendy and statement fashion pieces, with a wide variety of styles to suit different aesthetics (gothic, steampunk, vintage, modern). Perceived positively by general customers, appreciating the aesthetic appeal, wide selection, frequent sales, and responsive customer service.

Copy Examples

• •Headline: Define Your Silhouette. Discover Your Story. Body: At Corset Story DE, we believe a corset is more than just a garment – it's a way to express your unique style and embrace your confidence. Explore our collection and find the perfect piece to tell your story. Fashion without limits.
• •Headline: Craftsmanship Meets Contemporary Style. Body: Experience the perfect blend of timeless elegance and modern design. Each Corset Story DE piece is crafted with care, designed for beauty and built to last. Shape your world with us.
• •Headline: Your Style, Your Curves, Your Rules. Body: From delicate lace to bold steampunk, Corset Story DE offers a diverse range to celebrate every version of you. Find your fit, express your individuality, and own your confidence. High-quality corsetry, accessible to all.
• •Headline: Feel the Empowerment. See the Transformation. Body: Discover the art of corsetry with Corset Story DE. Our designs are made to not only shape your figure beautifully but also to uplift your spirit. Quality you can trust, styles you'll love.
• •Headline: Join the Corset Story DE Community! Body: Share your look, inspire others, and be inspired! We love seeing how you style your Corset Story DE pieces. Tag us @KorsettsDe and become part of our growing family of confident individuals. We're always listening and evolving with you.