Brand Tone

Empowering, Confident, Informative, Passionate, Accessible, Inclusive, Appreciative, Customer-Focused, Slightly Defensive/Explanatory (at times)

Brand Values

• •Quality Craftsmanship
• •Accessibility
• •Customer Empowerment & Confidence
• •Innovation & Timeless Elegance
• •Ethical Production & Fair Labor
• •Value for Money
• •Transparency (emerging)

Best Practices

• •Focus on Empowerment and Individuality: Use language that makes the customer feel strong, unique, and beautiful. Highlight how the corsets can enhance their personal style and confidence rather than just focusing on physical alteration.
• •Educate and Inspire: Share knowledge about corsetry (types, styling, history) to position the brand as passionate experts. This builds trust and shows you value more than just the sale.
• •Maintain Clarity and Accessibility: Avoid overly technical jargon unless explained. Ensure sizing information and product benefits are clear and easy to understand for both new and experienced corset wearers.
• •Be Authentic and Transparent: When discussing potentially sensitive topics like pricing models (multibuy offers) or production (ethical sourcing, shipping locations), be open and honest to build credibility.
• •Showcase Customer Stories and Positive Feedback: Incorporate genuine customer testimonials and user-generated content (with permission) to reinforce the brand's positive impact and build social proof. This aligns with being customer-focused and appreciative.

Social Perception

Positive Overall, Appreciation for Deals, Good for Fashion/Occasional Wear, Helpful Sizing and Service, Misleading Domain/Shipping, Brand Trust

Copy Examples

• •Homepage Banner: Discover Your Silhouette. Crafted for Confidence. Explore unique corsets designed to make you feel extraordinary, inside and out.
• •Product Description (e.g., for an overbust corset): Unleash your inner icon with our [Corset Name]. More than just a garment, it's a statement of timeless elegance and personal power. Expertly tailored for a stunning shape and surprising comfort, ready for your next special occasion or to elevate your everyday.
• •Social Media Post (Instagram - with a customer photo, if permission granted): It's not just about the corset, it's about the story *you* tell in it. ✨ Our incredible customer @[username] embodies confidence and style in her Corset Story piece. How does your corset make you feel? Share your story! #CorsetStoryAU #MyCorsetStory #EmpoweredStyle
• •Email Newsletter Snippet (promoting a new collection): Hello [Customer Name], we believe every body deserves to feel celebrated. Our new collection is here, blending classic artistry with fresh designs to help you express your unique style. Find your perfect fit and embrace the art of corsetry with Corset Story. [Link to New Collection]
• •About Us Page Excerpt: From a simple idea in 2009 – to make the transformative power of corsetry accessible to all – Corset Story was born. We're passionate about quality, craftsmanship, and the confidence a well-made corset can inspire. Join us on this beautiful journey.