Brand Tone

Professional, Experienced, Community-Oriented, Inclusive, Energetic, Passionate, Approachable, Engaging

Brand Values

• •Community Engagement
• •Excellence in Event Management
• •Growth and Expansion
• •Creating Memorable Experiences
• •Partnership and Collaboration
• •Durability and Quality

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of Corrigan Sports' tone (Professional, Energetic, Community-Oriented, Inclusive, Passionate, Approachable) with examples of do's and don'ts for language and style.
• •Emphasize Community and Shared Experience: Consistently weave in messages of community, participant achievement, and the collective spirit of events. Use "you," "we," and "together" to foster a sense of belonging.
• •Highlight Expertise and Legacy: Subtly remind the audience of CSE's long history and experience in managing successful, large-scale events to build trust and reinforce professionalism.
• •Maintain an Energetic and Positive Voice: Use active language, inspiring words, and an enthusiastic tone, especially when promoting events and celebrating participant accomplishments. Reflect the "energy of their events".
• •Showcase Impact Beyond the Event: Regularly communicate the charitable partnerships and community benefits generated by CSE events, reinforcing the brand's value of giving back.

Social Perception

Positive Reputation, Community Contributor, Participant-Focused, Innovative

Copy Examples

• •Lace up for an unforgettable experience! The [Event Name] isn't just a race; it's a celebration of community, perseverance, and the vibrant spirit of [City/Region]. Join thousands of fellow enthusiasts and create memories that will last a lifetime. Register today and #RunWITHCSE!
• •Relive the thrill of the [Event Name]! Our premium event hoodie is crafted for comfort and designed with the energy of race day. More than just apparel, it’s a badge of honor. Get yours at The Shoppes at Corrigan Sports and carry the spirit of the event with you.
• •Showcase your talent on the big stage! Corrigan Sports Enterprises invites your team to compete at the [Tournament Name], where future champions are made. Experience top-tier organization, fierce competition, and the passion of the game. Learn more and secure your spot!
• •At Corrigan Sports, we believe in the power of sport to unite and uplift. This year, through events like the [Event Name], and with your incredible support, we've proudly contributed to [Charity Partner/Cause]. Together, we're making a difference, one event, one stride, one goal at a time.
• •For over 30 years, Corrigan Sports Enterprises has been dedicated to delivering premier athletic events that inspire and excite. From bustling running festivals to elite lacrosse showcases, we pour our passion into every detail. Discover the CSE difference.