Brand Tone

Artisanal, Evocative, and Authentic

Brand Values

• •Craftsmanship
• •Nature-Inspired
• •Sustainability
• •Individuality
• •Passion

Best Practices

• •Lead with the 'Why': Always circle back to the brand's origin story and the founders' passion. This authentic core is your strongest asset.
• •Use Evocative Language: Instead of just listing scent notes, paint a picture. Describe the feeling, the place, or the memory the scent is meant to evoke.
• •Highlight the 'Handmade' Aspect: Consistently use terms like 'artisan,' 'hand-poured,' 'small-batch,' and 'handcrafted' to reinforce the value of your craftsmanship.
• •Be Transparent: Share details about your ingredients and processes. This builds trust and appeals to a conscious consumer.
• •Embrace Your Niche: Continue to cultivate your connection with the music and tattoo communities. This authenticates your brand's edgy and artistic identity.

Social Perception

Corpo Sancto is perceived as a niche, high-quality brand for those who appreciate unique, handcrafted scents. Customers seem to value the complexity of the fragrances and the brand's commitment to natural ingredients. The connection to music and the tattoo community gives it an edgy, yet sophisticated, appeal. The brand is seen as a refreshing alternative to mass-produced fragrances with misleading descriptions.

Copy Examples

• •Ignite the wilderness within. Our new scent, 'Fireside Embers,' is a carefully crafted blend of smoked birch, vanilla bean, and a whisper of clove. Hand-poured in Brighton, it's more than a candle; it's an escape. #CorpoSancto #HandcraftedScents
• •Your story, bottled. At Corpo Sancto, we don't just create perfumes; we capture memories. Our botanical perfume oils are designed to be as individual as you are. Wear them alone, or layer them to compose your unique signature. #ArtisanPerfume #ScentStory
• •From our hands to your home. Every Corpo Sancto product begins with a spark of inspiration from nature and a passion for our craft. We carefully blend each scent and hand-pour every candle, ensuring a touch of our story is in everything we create. #MeetTheMakers #BrightonBrand
• •Scent with soul, and a conscience. We choose eco-friendly rapeseed wax for our candles not just for a cleaner burn, but for a healthier planet. Experience the difference that sustainable luxury makes. #SustainableLiving #EcoFriendly
• •Tired of the same old scents? Discover the Corpo Sancto difference. We believe in honest fragrance, inspired by the raw beauty of nature and the raw energy of music. Find a scent that truly speaks to you. Explore our collection.