Brand Tone

Direct, Aspirational, and Informative

Brand Values

• •Quality
• •Fairness and Accessibility
• •Performance and Efficacy
• •Service

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by addressing the customer's goal (e.g., "Build Lean Muscle," "Boost Your Energy"). Then, explain how your product's features (e.g., "25g of whey isolate," "caffeine and beta-alanine blend") deliver that benefit.
• •Amplify Your Core Values: Consistently weave your values into the copy. Use phrases like "Quality you can trust," "Fair prices for serious athletes," and "Service that supports your journey" to reinforce what the brand stands for.
• •Build and Showcase Social Proof: Since public reviews are limited, actively encourage customers to leave testimonials. Feature positive reviews, user-generated photos, and success stories on your website and social media to build trust and credibility.
• •Maintain the Aspirational Tone: Every piece of copy should inspire action and confidence. Use strong, motivational verbs and frame your products as tools that empower customers to achieve their personal best.
• •Use Clear and Direct Calls to Action (CTAs): End your copy with a clear, unambiguous instruction. Instead of "Learn More," use more compelling CTAs like "Shop Now and Fuel Your Goals," "Get the Quality You Deserve," or "Transform Your Performance Today."

Social Perception

Neutral and Limited

Copy Examples

• •Don't just work out, recover right. Our Whey Protein delivers 25g of pure, international-quality protein to rebuild muscle and fuel your growth. No fillers, no compromises just the results you train for. Fuel your optimal performance today.
• •Tired of paying premium prices for average supplements? At Corpo Nutrition, we deliver international-grade quality at a fair price, because we believe everyone deserves to reach their peak. Shop our collection and feel the difference.
• •Your Goals Are Our Mission. From powerful pre-workouts to recovery-focused proteins, every supplement we offer is designed for one thing: your optimal performance. Elevate your training now.
• •What's your go-to post-workout ritual? #CorpoNutrition #FitnessGoals #PostWorkout #Supplement
• •Unlock Your Next Level of Performance | Corpo Nutrition