Brand Tone

Caring and Supportive, Encouraging and Motivational, Practical and Informative, Accessible and Simple

Brand Values

• •Health and Well-being
• •Activity and Proactiveness
• •Comfort and Relief
• •Quality and Trust
• •Empowerment

Best Practices

• •Always Lead with Empathy and Care: Frame product benefits around the customer's need for comfort, relief, and a healthier lifestyle.
• •Use Encouraging and Positive Language: Incorporate motivational words and phrases that align with the "Active raho, aagey badho!" philosophy. Avoid overly clinical or alarming language.
• •Keep it Simple and Accessible: Ensure that product descriptions, instructions, and health tips are easy for everyone to understand.
• •Focus on Empowerment: Highlight how the products help individuals take charge of their health and live more active, fulfilling lives.
• •Maintain a Helpful and Informative Stance: Position the brand as a knowledgeable partner in the customer's well-being journey, offering practical advice and solutions.

Social Perception

As a Provider of Everyday Health Aids, Focus on Home Healthcare, Limited Broader Awareness, Connect with a proactive, health-conscious Indian audience.

Copy Examples

• •Headline: Embrace Active Living, Every Day! Body: Don't let discomfort hold you back. Our range of wellness essentials is here to support your journey to a healthier, more vibrant you. Stay active, move forward, with Coronation Life. #ActiveRahoAageyBadho
• •Headline: Your Comfort, Our Priority. Body: From soothing warmth for chilly nights to reliable support for your daily activities, Coronation Life products are designed with your well-being in mind. Discover simple solutions for a life free from worry and pain.
• •Headline: Small Steps to a Healthier You. Body: Managing your health doesn't have to be complicated. With our easy-to-use digital thermometers and supportive gel packs, take proactive steps towards better well-being today.
• •Headline: Feel Better, Live Fuller. Body: Coronation Life is dedicated to helping you and your family enjoy a life of activity and happiness. Our products provide the comfort and care you need to bounce back stronger and live life to the fullest.
• •Headline: Nurturing Your Well-being, Naturally. Body: Explore our range of human comfort products designed to help you proactively monitor and regulate your health, so you can keep moving forward with confidence.