Brand Tone

Chic and Aspirational, Caring and Personal, Quality-Conscious

Brand Values

• •Style and Individuality
• •Quality and Functionality
• •The Human-Animal Bond

Best Practices

• •Lead with "Why": Always connect the product back to the core value of the human-animal bond. It’s not just a dog coat; it’s a way to show love and care for a family member.
• •Use Aspirational but Inclusive Language: Frame the products as high-style and desirable, but keep the tone warm and welcoming. Phrases like "For the dog that deserves everything" or "Celebrate your life together" work well.
• •Balance Style with Function: For every mention of a trendy design ("leather hoodie," "colorful sunglasses"), include a practical benefit ("durable," "easy to clean," "comfortable fit"). This appeals to both the heart and the mind of the consumer.
• •Emphasize Scarcity and Exclusivity: As a select shop for imported brands, use this to your advantage. Phrases like "Exclusive import," "Curated collection," or "Limited edition" can create urgency and enhance the boutique feel.
• •Tell a Story Through "Family": Consistently use words like "family," "one-and-only," and "together." The copy should tell the story of a shared life, where coronadoglifestyle products are part of the happy moments between an owner and their beloved dog.

Social Perception

Niche and Boutique, Fashion-Forward, Trusted by Insiders

Copy Examples

• •Style isn't just for you. Our Leather Zip Hoodie brings streetwear edge to the dog park. Crafted for a perfect fit and ultimate comfort, it’s the piece your dog's wardrobe has been missing. Because the best co-pilot deserves the best style.
• •Your dog isn't just a pet, they're family. Make it official with our custom name-engraved collars. A timeless piece for your one-and-only. ✨ #coronadoglifestyle #DogAsFamily #PersonalizedPet
• •For the Love of Dog. For the Love of Style. Discover curated apparel and accessories from around the world, chosen for the most important member of your family.
• •🐾 Panna-chan's Pick is Back in Stock! + New Arrivals
• •Looks great in your home, feels amazing for them. Our BEBE Reversible Bed combines chic design with practical, washable materials. Finally, a dog bed you don’t have to hide. Style, meet comfort.