Brand Tone

Expert, Trustworthy, and Approachable

Brand Values

• •Expertise & Specialization
• •Quality & Reliability
• •Passion & Authenticity
• •Customer Service
• •Heritage & Trust

Best Practices

• •Always Lead with Expertise: Start with the specific part, model, or technical detail. This immediately establishes authority and grabs the attention of the target audience.
• •Reinforce Trust in Every Message: Mention the warranty, the "quality guarantee," or the "family-owned since 1982" heritage whenever possible. This consistently addresses the main hesitation of buying used parts.
• •Use an "Enthusiast to Enthusiast" Tone: Write as if you're talking to a fellow car lover. Use common terminology (e.g., "conversion," "fitment") but avoid overly technical jargon that might alienate less experienced owners. Be friendly and open to questions.
• •Balance "Selling" with "Helping": While the goal is to sell parts, the copy should feel helpful. Frame posts as solutions to common problems (e.g., "Struggling to find a...? We've got one.") or as a source of information.
• •Keep it Direct and Scannable: The audience is often looking for a specific item. Use clear headlines, bullet points, and concise sentences. Get straight to the point about what the part is, what model it fits, and why they should buy it from Corolla Spares.

Social Perception

Corolla Spares is perceived by the public and its customer base as a highly reliable and knowledgeable authority in its niche. Customers see them as the solution to difficult sourcing problems, a place where they can get not only the right part but also expert advice. The perception is that of a fair, honest business run by genuine car enthusiasts who are passionate about what they do. This positive reputation makes them a trusted recommendation within the car community.

Copy Examples

• •Just in: A pristine manual gearbox from a 2008 Corolla Levin ZR. These are getting harder to find in this condition. Perfect for a conversion or replacing a worn-out box. Our team has already given it a full inspection and it's backed by our 6-month warranty. Got questions about fitment? Drop them in the comments! #CorollaSpares #ToyotaExpert #LevinZR
• •From a 1982 KE70 to a modern Prius, we've got you covered. Shop Australia's largest range of quality-guaranteed used Toyota parts. #FamilyOwned #Since1982
• •Hi [Customer Name], Your Corolla deserves the best. For a limited time, get 15% off all suspension components. From struts to control arms, every part is tested, guaranteed, and ready to ship. Don't let a small issue become a big problem. Shop now and feel the difference on the road. #QualityGuaranteed #ToyotaParts
• •Corolla & Prius Parts In Stock. Fast Shipping Aus-Wide. Australia's #1 Corolla Wreckers. Quality Used Spares with a 6-Month Warranty. Find Your Part Today.
• •We love seeing where our parts end up! Check out this stunning KE30 from our customer Mark. We were stoked to help him find that original chrome trim he was searching for. Got a Corolla project you're proud of? Share it below! 👇 #CorollaCommunity #ProjectCar