Brand Tone

friendly, welcoming, helpful, and down-to-earth

Brand Values

• •Customer Satisfaction & Service
• •Quality Products at Sensible Prices
• •Inclusivity & Accessibility
• •Family-Run & Independent
• •Community Focus
• •Expertise & Advice

Best Practices

• •Be Approachable: Use warm, inviting language. Avoid jargon where possible, or explain it simply.
• •Emphasize Helpfulness: Regularly offer advice, tips, and support in your communications. Encourage questions.
• •Maintain Inclusivity: Ensure your messaging speaks to both experienced gardeners and complete novices.
• •Highlight Family & Community: Remind customers of the brand's roots as a local, family-run business.
• •Keep it Positive and Enthusiastic: Share the joy of gardening and the beauty of plants in an upbeat manner.

Social Perception

Customers largely perceive the brand positively, viewing the garden centres as friendly, well-stocked places with helpful staff and quality plants at fair prices. The effort to be approachable and welcoming to all levels of gardening experience is recognized and appreciated. The physical stores are seen as desirable destinations, offering more than just plants, with cafes and other on-site businesses. They are seen as a local, family business worth supporting.

Copy Examples

• •New to gardening? No worries! Our friendly team at Cornwall Garden Shop is here to help you grow, with expert advice and a smile – no green thumb required (yet!).
• •Forget stuffy garden centres! At Chacewater and Goonhavern, we're all about sharing our love for plants in a welcoming space for everyone. Come say hello!
• •From the greenest 전문가 to the curious beginner, find everything you need for your perfect Cornish garden at sensible prices. Quality plants, friendly faces, guaranteed.
• •More than just a garden shop, we're your local, family-run havens for all things green. Pop into Goonhavern or Chacewater and let's talk plants!
• •Join our Clover Club and get 10% off all plants every Tuesday! It's our way of saying thanks for being part of our growing family.