Brand Tone

Elegant, Authentic, and Passionate

Brand Values

• •Heritage & Tradition
• •Nature & Purity
• •Artisanal Quality
• •Family
• •Generosity & Sharing

Best Practices

• •Lead with the Story: Always connect the product back to the brand's core narrative of family, heritage, and nature. Every piece of copy is an opportunity to reinforce the 'why.'
• •Use Evocative, Sensory Language: Use words that evoke taste, smell, and texture ('golden,' 'aromatic,' 'velvety,' 'delicate,' 'pure') to make the products feel more tangible and luxurious.
• •Emphasize 'Artisanal' and 'French Origin': Consistently use keywords like 'artisanal,' 'savoir-faire,' 'Made in France,' 'famille,' and 'tradition' to solidify the brand's premium positioning.
• •Maintain a Warm and Personal Tone: Whether writing an ad or responding to a comment, the voice should remain approachable, passionate, and elegant. Address customers as part of the brand's extended community.
• •Educate, Don't Just Sell: Provide value beyond the product. Share bee facts, honey health benefits, or unique recipes. This builds authority and trust, positioning the brand as a passionate expert in its field.

Social Perception

Premium, trustworthy, and authentic artisanal brand, seen as a custodian of a cherished French tradition.

Copy Examples

• •A taste of tradition in every drop. Our Acacia Honey is more than just a nectar; it's the story of our grandfather's passion, the hum of happy bees, and the essence of French meadows captured in a jar. Experience the delicate sweetness of nature's purest treasure.
• •The Art of French Honey, Delivered to Your Door. From our family's beehives to your family's table. At Corneloup Paris, we honor three generations of artisanal beekeeping. Discover our pure honeys, handmade nougats, and elegant gifts. Shop the collection and taste the difference that heritage makes.
• •Miel de Lavande - Aromatic Treasure of Provence. Journey to the sun-drenched fields of Provence with our exquisite Lavender Honey. Harvested with the utmost respect for nature's rhythm, this honey offers a floral, subtly fruity flavor profile that is both complex and comforting. Perfect for sweetening your favorite infusions, drizzling over fresh goat cheese, or simply enjoying by the spoonful. A true testament to our artisanal savoir-faire.
• •A Gift from Our Hive to Your Home. Dear [Customer Name], As part of the Corneloup Paris family, you understand the passion that goes into everything we do. This season, we invite you to explore our new collection of hand-poured beeswax candles. Infused with the delicate scent of pure honey, they bring a warm, natural glow to any space. Thank you for continuing this beautiful journey with us.
• •It all began with Jean Corneloup and a few beehives in the Cluny countryside. He taught us that beekeeping was not a job, but a partnership with nature. Today, we carry his legacy forward. The same dedication, the same respect for bees, the same authentic honey. This is our story. This is Corneloup Paris.