Brand Tone

passionate, educational, community-oriented, welcoming, supportive, informative, enthusiastic

Brand Values

• •Community
• •Education
• •Quality and Expertise
• •Support
• •Passion for the Craft

Best Practices

• •Always Speak from a Potter's Perspective: Use language and terminology that resonates with the ceramics community. Phrases like "For Potters, By Potters" should be a guiding principle.
• •Emphasize Community and Connection: Frame workshops and events as opportunities to meet and learn from fellow artists. Use inclusive language that welcomes all skill levels.
• •Lead with Education and Inspiration: Share knowledge freely. Position the brand as a resource for learning and creative growth, not just a retailer. This can be done through artist spotlights, technique tips, and detailed product insights.
• •Showcase the "Why," Not Just the "What": Instead of just listing a product's features, explain how it can enhance the creative process or help an artist achieve a specific result. Tell the stories behind the products and the people who use them.
• •Maintain a Passionate and Encouraging Tone: The copy should always reflect a genuine love for ceramics. Be enthusiastic and supportive to inspire confidence in customers, whether they are buying a bag of clay or signing up for a challenging new workshop.

Social Perception

highly respected, integral part of the ceramics community, a hub for creativity and learning, a bridge between aspiring and professional potters, a valuable resource fostering artistic growth

Copy Examples

• •Shape your vision. Fire your passion. Join us for a weekend workshop with the incredible [Artist's Name] and dive deep into the art of crystalline glazes. Whether you're a seasoned potter or just starting your journey with clay, this is an opportunity to learn from a master and connect with a community that shares your love for the craft. Spots are limited, so grab yours and let's make something beautiful together. #CornellStudioSupply #PotteryWorkshop #CeramicArt #LearnPottery #ClayLife
• •For Potters, By Potters. Your creative journey starts here. Explore our curated selection of clays, glazes, and tools, or sign up for a workshop with a world-renowned artist. We're more than a supplier; we're your partner in clay.
• •Empowering the next generation of artists starts with the right tools. At Cornell Studio Supply, we support educators with high-quality, classroom-safe materials and expert advice. From durable clays to vibrant, non-toxic glazes, find everything you need to inspire your students. Contact us for educational discounts and kiln services. #ArtEducation #CeramicsForSchools #PotteryTeacher #CornellSupportsTeachers
• •From Our Kiln to Yours: A Spotlight on [Local Artist]. We're constantly inspired by the incredible work coming out of our community. This month, we're featuring [Local Artist's Name], whose innovative use of our [Product Name] has us in awe. Read our interview to learn about their process, inspiration, and tips for fellow potters. #CommunityCreates #PotteryInspiration #FeaturedArtist
• •Meet your new favorite clay. The [Clay Name] is a versatile, grog-free body perfect for both wheel throwing and hand-building. Its smooth texture and rich, warm tones after firing make it a joy to work with. Recommended for cone 6, it offers a beautiful canvas for your glazes to shine. We've tested it, we love it, and we can't wait to see what you create with it. #NewClay #PotterySupplies #CeramicStudio #ClayLove