Brand Tone

Irreverent, humorous, and unapologetically Southern/rural, infused with a retro, blue-collar swagger. The language is informal, using slang and colloquialisms, playful, and doesn't take itself too seriously.

Brand Values

• •Authenticity
• •Humor
• •Nostalgia
• •Individuality

Best Practices

• •Embrace the Persona: Every piece of copy, from an error message on the website to a shipping confirmation email, should sound like it could have been written by the 'Cornbread Cowboi.' Use informal language, Southern colloquialisms, and humor.
• •Prioritize Authenticity Over Perfection: Don't be afraid of a little grit. The brand isn't polished, and the copy shouldn't be either. Avoid overly corporate or sterile marketing-speak. It's 'howdy,' not 'Dear Valued Customer.'
• •Tell a Story: The products are more than just items; they are pieces of a larger narrative. Frame product descriptions and ads within the context of the lifestyle the brand represents esting trips, bonfires, dive bars, and back roads.
• •Engage with Humor: Use self-deprecating and observational humor that reflects the content seen on the TikTok channel. This reinforces the brand's personality and makes it more relatable and shareable.
• •Listen to the Community: Pay close attention to the language and in-jokes used by fans in the comments section. Incorporating their language back into the marketing copy shows that the brand is listening and strengthens the sense of community.

Social Perception

Perceived as a 'lifestyle brand' for those who identify with modern outlaw country culture; seen as cool, funny, and authentic. The association with 'Cornbread Cowboi' is central, making it a badge of honor for those who appreciate its humor and identity.

Copy Examples

• •This ain't your daddy's country club. It's for the folks who prefer vinyl scratches over quiet nights and Merle over Mozart. The Hillbilly Music Tee is back in stock. Don't wait 'til it's gone again.
• •Good Clothes for Bad Decisions. Welcome to the Cornbread Country Club. We Rve got threads for honky tonk heroes and parking lot poets. Shop the new collection.
• •You left somethin' in your cart, hoss. Thought you oughta know, that gear you were lookin' at is gettin' mighty popular. We'd hate to see it sell out before you snag it. Finish the job and let's make it official. The country club is callin'.
• •Well, the tractor won today. At least my hat looks good. The 'Hoof Arted' hat is now available for folks who work hard... or hardly work. Link in bio. #cornbreadcountryclub #workinman #sendhelp
• •Losing a little up top? Or maybe you just need to keep the sun out of your eyes while you're telling tall tales. Either way, this hat's got you covered. Literally. Adjustable snapback, premium embroidery, and 100% guaranteed to make you at least 5% more interesting at the local diner.