Brand Tone

Proud & Spirited, Authentic & Down-to-Earth, Community-Oriented, Relatable & Humorous, Trustworthy & Customer-Focused

Brand Values

• •Quality
• •Community Support
• •American Made/Designed
• •Customer Satisfaction
• •Midwestern Pride/Heritage
• •Family Business
• •Ethical Sourcing
• •Tradition

Best Practices

• •Develop a "Voice & Tone" Guide: Document the key attributes of the CornBorn tone (Proud, Authentic, Community-Oriented, Relatable, Trustworthy) with examples of "do's and don'ts" for internal and external communications.
• •Embrace Storytelling: Share the stories behind the designs, the connection to the Midwest, the family business aspect, and how purchases support college athletes. This reinforces authenticity and community values.
• •Use Relatable Language: Incorporate colloquialisms or phrases that resonate with the Midwestern and farming audience authentically, without overdoing it. Keep the language accessible and friendly.
• •Highlight Core Values Consistently: Weave in mentions of "American Decorated," "Family-Owned," "Quality Craftsmanship," and "Supporting Student-Athletes" across different platforms and copy types.
• •Engage Authentically: Respond to comments and messages on social media in a way that reflects the brand's down-to-earth, friendly, and community-focused personality. Personalize interactions where possible.

Social Perception

Positive, Trusted Supplier of Fan Gear, Authentically Midwestern, Supportive of Local/College Communities, Reliable Small Business

Copy Examples

• •Headline (Website/Social Media): "Heartland Pride, Woven In. Shop CornBorn – Midwest Inspired, American Decorated."
• •Product Description (Collegiate Tee): "Game day or any day, wear your loyalty loud and proud! This officially licensed [University Name] tee isn't just a shirt; it's a piece of the tradition. Crafted for comfort, designed by fans, for fans. A portion of every sale supports your student-athletes. Go [Team Mascot]!"
• •Social Media Post (Lifestyle): "From the combine to the cookout, our gear is made for the life you live. Tag a friend who’s truly #CornBorn and proud of it! #MidwestLife #SmallTownStrong #QualityApparel"
• •About Us Snippet: "We're CornBorn – a family-owned small business planting our roots firmly in quality, community, and good old Midwestern values. Every stitch is a testament to the hardworking spirit of the Heartland. Thanks for supporting our dream and the traditions we all cherish."
• •Email Subject Line (Promotion): "Fresh From the Heartland: New Arrivals + That CornBorn Quality You Love."