Brand Tone

Stylish & Fashion-Forward, Quality-Conscious & Sophisticated, Aspirational yet Accessible, Confident & Understated, Creative & Inspired

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Visual Expression & Style
• •Accessibility/Fair Pricing
• •Innovation & Forward-Thinking
• •Customer Connection

Best Practices

• •Emphasize Quality & Craftsmanship: Consistently use terms like "premium materials," "Italian acetate," "handmade," "CR-39 lenses," "meticulously crafted" to reinforce the high-quality aspect.
• •Maintain a Sophisticated yet Understated Voice: Avoid overly casual slang or hype. Let the product's design and quality speak for themselves through clear, elegant, and confident language.
• •Highlight Timelessness & Modernity: Speak to the blend of classic inspiration (e.g., "vintage-inspired," "iconic silhouettes") with contemporary design ("modern edge," "designed for today").
• •Inspire Aspiration through Lifestyle: Use evocative language that connects the eyewear to a desirable lifestyle (travel, creativity, confidence, personal expression) without being exclusionary.
• •Be Authentic to Swedish Roots: Subtly weave in the Scandinavian design heritage – focus on clean lines, functionality, quality, and perhaps an understated coolness. Words like "Stockholm studio" or "Scandinavian design" reinforce this.

Social Perception

Positively Perceived for Style and Quality, Seen as a Trendy and Desirable Brand, Good Value for Money, Emerging and Growing Brand, Associated with Scandinavian Design

Copy Examples

• •Headline: Define Your Vision. Discover Corlin. Body: Crafted in Stockholm from the finest Italian acetate, our latest collection blends timeless silhouettes with a modern edge. See the world differently. #CorlinEyewear #HandmadeQuality #ScandinavianDesign
• •Headline: Beyond Trends. Beyond Seasons. Body: Corlin is for those who appreciate enduring style. Inspired by iconic eras, designed for today. Experience the art of eyewear. #TimelessEyewear #QualityCraftsmanship #CorlinClassics
• •Headline: Your Signature Style Starts Here. Body: From bold statements to understated elegance, find the perfect pair to express your unique perspective. Handmade with passion, designed to last. Explore the new arrivals. #VisualExpression #CorlinStyle #LuxuryEyewear
• •Headline: The Art of Seeing and Being Seen. Body: Corlin Eyewear: Where premium materials meet visionary design. Elevate your everyday with frames that speak volumes. #StyleRedefined #HandcraftedPerfection #StockholmDesign
• •Headline: Inspired by the World. Designed for You. Body: Travel, culture, and nature fuel our creativity. Each Corlin frame is a piece of that journey, meticulously crafted for uncompromising quality and style. Find your inspiration. #CorlinJourney #GloballyInspired #EyewearArt