Brand Tone

Passionate & Proud, Community-Focused, Accessible & Fan-Oriented, Resilient & Determined, Informative & Direct

Brand Values

• •Community & Unity
• •Heritage & Identity
• •Support & Loyalty
• •Accessibility & Value
• •Ambition & Progress

Best Practices

• •Embody "The Rebel Army" Spirit: Use language that is passionate, resilient, and evokes a sense of pride and belonging. Words like "Rebel," "Army," "Pride," "City," "Stand With Us," "Together" should be common.
• •Highlight Community and Support: Frame purchases as a direct contribution to the club's success and a way of joining the wider CCFC family. Emphasize "For the fans, by the fans" when relevant (e.g., Rebel Army Clothing).
• •Connect to Cork: Weave in references to Cork city, its heritage, and its unique identity. This reinforces the local connection and pride.
• •Be Authentic and Direct: While passionate, ensure information is clear, straightforward, and honest, especially regarding product details, pricing, and how purchases support the club.
• •Maintain Consistency Across Channels: Ensure the tone used on the shop website, social media posts promoting merchandise, and any email marketing aligns. This creates a unified brand voice. Use established hashtags consistently (e.g., #CorkCityFC, #RebelArmy, #PoweredByPeople).

Social Perception

Positive for Merchandise Quality & Design (Recent), Appreciation for Lower Prices, Strong Fan Loyalty, Shop as a Hub, Mixed Past Sentiments (Club Overall), Forum Discussions

Copy Examples

• •Headline (New Jersey Launch): Wear Your Colours. Bleed Rebel Red. Our New [Year] Home Kit is Here! Body: Crafted by the Rebel Army, for the Rebel Army. This isn't just a jersey; it's a statement. It's our history, our future, our City. Get yours now and stand with us. Every purchase directly supports your club. Shop now: [Link] #CorkCityFC #RebelArmyPride
• •Headline (Training Gear Promotion): Train Like a Rebel. Live Like a Rebel. Body: From the training ground to the stands, show your dedication. Our latest Rebel Army Training Range is built for performance and passion. Gear up and be ready for whatever the season throws at us. Shop the collection: [Link] #CCFC #PoweredByPeople
• •Headline (Retro Collection): Echoes of Glory. Worn Today. Body: Relive the moments that made us. Our [Year] Retro Collection brings back iconic designs, celebrating the legends and the unbreakable spirit of Cork City FC. A must-have for every true supporter. Explore the classics: [Link] #CorkCityHeritage #RebelArmyLegends
• •Headline (General Shop Promotion): Your City. Your Shop. Your Support. Body: Every scarf, every jersey, every piece of merchandise from the official Cork City FC Shop is a symbol of your unwavering support. It’s more than just merch, it’s a piece of the club. Thank you for fuelling our journey. Visit us in-store or online: [Link] #SupportYourCity #CCFCFamily
• •Headline (Limited Edition Item): Own a Piece of Rebel History. Strictly Limited. Body: Introducing the exclusive [Collaborator/Event] commemorative item. Designed for the dedicated, this is a unique chance to own a special part of our story. Once they're gone, they're gone forever. Secure yours now: [Link] #LimitedEdition #CorkCityExclusive