Brand Tone

Artisanal & Reverent

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Tradition & Heritage
• •Authenticity
• •Sustainability

Best Practices

• •Use a Lexicon of Craft: Consistently use words that evoke the brand's values: heritage, patina, saddle-stitched, full-grain, vegetable-tanned, artisan, workshop, handcrafted, endure, timeless.
• •Focus on "Why," Not Just "What": Instead of just describing a product's features (e.g., "has four card slots"), explain the philosophy behind them (e.g., "Designed to carry only the essentials, promoting a life of intention").
• •Tell a Story of Longevity: Frame the products as lifelong companions. Talk about how they age, improve over time, and become a part of the owner's personal history. This counters the narrative of disposable goods.
• •Educate the Customer: Use copy to gently educate the audience about the value of your methods and materials. Explain what "vegetable-tanned" means and why it’s superior, or why hand-stitching is more durable. This builds appreciation and justifies the premium price.
• •Maintain a Reverent Tone: The voice should always be respectful of the craft and the material. Avoid slang, excessive exclamation points, or overly casual language. The tone should mirror the quality and seriousness of the work itself.

Social Perception

The public and customers perceive Corium Officina as a high-end, niche artisan brand. It is not seen as a mass-market producer but as a small-scale workshop delivering premium quality. Customers who buy from the brand appear to value the same principles the brand promotes: durability, timeless style, and the beauty of natural, aging materials. The price point is understood to be a reflection of the quality materials and the manual labor involved. The overall perception is one of luxury, integrity, and exceptional craftsmanship.

Copy Examples

• •More Than a Wallet. It's a Record of Your Journey. Our vegetable-tanned leather isn’t just chosen for its strength, but for its story. Every mark, every shade, and the softening patina it develops over the years is uniquely yours. Crafted by hand to be by your side for a lifetime of stories.
• •The Officina | Where tradition is stitched into every piece. Timeless leather goods, handcrafted to endure.
• •The Minimalist Cardholder. Engineered for efficiency and built with integrity. Cut from a single piece of full-grain Italian leather and saddle-stitched by hand for a bond that will never unravel. It carries only what is essential, shedding the unnecessary. As it ages, the rich, vegetable-tanned leather will mold to your use, creating a piece that is exclusively yours.
• •Built for a Lifetime, Not a Season.
• •The Antidote to Fast Fashion. In a world of the temporary, we build the permanent. Corium Officina is a return to true craftsmanship. Each piece is handmade in our workshop using traditional methods and the finest vegetable-tanned leather. Invest in quality that lasts.