Brand Tone

Professional, Technical, and Supportive.

Brand Values

• •Innovation
• •Safety & Well-being
• •Efficiency & Productivity
• •Quality & Expertise

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start with the human benefit (e.g., "Reduce back strain," "Work without fatigue"). Follow up with the technical feature that makes it possible (e.g., "with elastic elements that store and release energy").
• •Use "Supportive" and "Empowering" Language: Frame the product not as a machine, but as a partner. Use words like support, assist, empower, enhance, protect, and reduce. This reinforces the value of worker well-being.
• •Maintain an Expert but Accessible Tone: While the product is technical, the copy should be clear and easy to understand for a business owner or manager, not just an engineer. Avoid overly dense jargon in top-level marketing materials.
• •Focus on Visual Storytelling: Given the nature of the product, visual demonstrations are more powerful than text alone. Ensure all copy is written to complement videos and images that show the product solving a real-world problem.
• •Be Industry-Specific in Targeted Campaigns: Create tailored messaging for different sectors (e.g., logistics, construction, agriculture, healthcare). Use the language and address the specific physical challenges of each industry to show a deep understanding of customer needs.

Social Perception

A Specialized Innovator: They are seen as a provider of advanced, high-tech solutions for specific industrial problems. An Expert Authority: Their focus on detailed instructional content positions them as knowledgeable leaders in their niche. A B2B Partner: The brand speaks the language of business owners, operations managers, and safety officers, focusing on ROI through worker health and productivity. The public perception is less about consumer sentiment and more about industry reputation.

Copy Examples

• •Repetitive lifting is wearing down your team and your bottom line. The Coriles Liftsuit 2 provides active support for back and hip muscles, reducing strain by up to 50%. Empower your workforce. Protect your investment.
• •Shoulder-level work doesn't have to lead to shoulder strain. The DeltaSuit exoskeleton provides intelligent support that activates when you lift your arms, and disengages when you don't. Experience freedom of movement and a new level of endurance. #Coriles #Exoskeleton #WorkplaceSafety #InnovationAtWork #Ergonomics
• •Give your team the strength to build the future. Coriles exoskeletons reduce physical fatigue and the risk of injury, transforming workplace productivity and well-being. Discover the right suit for your industry.
• •A proactive solution to worker fatigue and injury.
• •The daily grind takes a toll. But what if you could lighten the load? Coriles exoskeletons are engineered to support your body's every move, reducing muscle strain and making work feel easier. Work smarter, not harder. Stay stronger, longer. Coriles. Human-centered innovation.