Brand Tone

Heritage-focused & Authentic, Quality-driven & Luxurious, Ethical & Responsible, Warm & Community-Oriented, Understated & Elegant

Brand Values

• •Craftsmanship & Quality
• •Heritage
• •Sustainability & Ethical Practices
• •Customer Satisfaction
• •Community

Best Practices

• •Embrace the Heritage: Consistently weave in mentions of the brand's long history (since 1892), Welsh roots, and family-run nature. This builds trust and authenticity.
• •Spotlight Quality and Craftsmanship: Use descriptive language that highlights the premium materials (cashmere, fine wool, cotton), traditional knitting techniques, and hand-finishing details.
• •Maintain an Elegant and Refined Voice: While friendly, the primary tone should be sophisticated and aligned with a luxury product. Avoid overly casual slang or overly hyped language. Focus on timeless appeal.
• •Integrate Sustainability Messaging Naturally: Subtly incorporate the brand's commitment to eco-friendly practices, renewable energy, and ethical sourcing as a core value, rather than an afterthought.
• •Show, Don't Just Tell, Luxury: Instead of simply stating "luxury," describe the sensory experience – the softness of cashmere, the intricate patterns, the comfort of a perfectly linked toe. Use imagery and storytelling to convey the premium nature of the products.

Social Perception

High-Quality & Prestigious, Durable & Comfortable, Traditional & Trustworthy, Ethically Minded, Worth the Price

Copy Examples

• •Woven in Wales Since 1892. Experience the Corgi Legacy of Quality and Comfort.
• •Indulge your feet in the unparalleled softness of our pure cashmere socks. Expertly knitted in our Welsh factory, each pair is a testament to generations of craftsmanship and a commitment to sustainable luxury. Timeless style, for every step.
• •Finding warmth in tradition. Our classic wool socks, crafted with passion in the heart of Wales for over a century. What moments of comfort are you cherishing today? #CorgiSocks #WelshHeritage #LuxuryKnitwear #SustainableStyle
• •Discover Enduring Style: The New Heritage Collection from Corgi.
• •For five generations, the Jones family has poured passion and expertise into every Corgi creation. From the Welsh valleys to wardrobes worldwide, we knit quality, comfort, and a touch of royal-approved luxury into the very fabric of our socks and knitwear.