Brand Tone

Friendly, Humorous, and Community-Centric

Brand Values

• •Passion for Corgis
• •Community Building
• •Joy and Fun
• •Quality and Customer Satisfaction

Best Practices

• •Create a "Voice Chart": Develop an internal document that explicitly defines the brand voice. Use columns like "We Are..." (e.g., Playful, Witty, Obsessed with Corgis) and "We Are Not..." (e.g., Formal, Generic, Serious). This ensures any new writer or social media manager understands the rules.
• •Prioritize "Community-First" Language: Always write as if you are talking with a friend in the Corgi community, not at a customer. Use inclusive pronouns ("we," "our community"), ask questions in posts to encourage comments, and feature customer pets and photos regularly.
• •Master the Art of the Pun: Corgi-related puns ("corg-eous," "sploot," "loaf") are part of your brand's DNA. Keep a running list of them and sprinkle them into copy where they feel natural and fun, not forced.
• •Let Visuals and Copy Work Together: The playful tone of the copy should always match the visual. If the photo is humorous (like a Corgi in a silly costume), the caption should amplify the humor. If the photo is a cute, "aww-worthy" shot, the copy should be more affectionate and warm.
• •Maintain Your Tone in All Communications: The brand voice shouldn't stop at marketing. Ensure that customer service emails, shipping notifications, and even return policy pages carry a hint of the friendly, helpful, and Corgi-loving tone. For example, a shipping confirmation could read, "Your Corgi goodies are on their way to their new home!"

Social Perception

The public perception of Corgi Horizon is largely positive, viewing it as a fun and reliable destination for Corgi-themed merchandise. This is due to Positive Customer Engagement, its positioning as a Go-To Source for Niche Products, and a general sense of Trustworthiness.

Copy Examples

• •Warning: May cause spontaneous naps. 🍞😴 Our new Corgi Loaf sweatshirt is here and it's 100% comfier than your actual couch. Get ready to embrace your inner potato. Tap to shop before they're all snoozing in new homes! #CorgiHorizon #CorgiLoaf #FuelingYourCorgiAddiction
• •Your low-riding legend deserves to be celebrated. Our 'Short Legs, Big Attitude' collection is made for the Corgi parent who gets it. Shop now and get a free mystery sticker with your order! 👉 [Link]
• •Mornings are rough. Corgi sploots make them better. This mug is your daily reminder that even if you don't want to get out of bed, you can at least do it with the spirit of a Corgi. It holds 12 oz. of your essential get-going juice and is 110% guaranteed to make your coworkers jealous. Microwave and dishwasher safe, because who has time for chores when there are Corgis to admire?
• •🚨 Official Business: A Very Important Corgi Update Is Inside.
• •Welcome to Paradise. (It's full of Corgis.)