Brand Tone

Artistic & Passionate, Personal & Authentic, Elegant & Cheerful, Thoughtful & Purposeful, Slightly Edgy & Modern

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Artistry
• •Sustainability & Ethical Sourcing
• •Quality & Timelessness
• •Connection
• •Purposeful Consumption

Best Practices

• •Embrace "I" and Personal Storytelling: Consistently use Corey's voice (or a voice that directly reflects her stated beliefs and passion). Share insights into the artistic process, inspirations, and the "why" behind the designs.
• •Highlight the Handcrafted & Artistic Nature: Use descriptive words that evoke the process – "hand-carved," "sculpted," "forged," "artisan," "textured," "organic." Emphasize that these are "wearable works of art."
• •Weave in Values Consistently: Subtly and overtly integrate core values like individuality, sustainability, and purposeful consumption into product descriptions, social media posts, and email marketing. For instance, mention recycled metals or the inspiration behind a piece that celebrates uniqueness.
• •Focus on the Wearer's Story & Connection: Frame the jewelry not just as an object, but as something that becomes part of the wearer's life and story. Use phrases like "reflects you," "your personal meaning," "celebrate your individuality."
• •Maintain an Elegant, Cheerful, yet Slightly Edgy Sophistication: Ensure the language is refined and beautiful, but also allows for a modern, slightly unconventional feel that aligns with the "edgy," "geometric," and "bold" aspects of some designs. Avoid overly casual or slangy language.

Social Perception

Highly Regarded for Craftsmanship, Unique & Special, Trusted & Personal, Ethically Conscious, Gift-Worthy

Copy Examples

• •Headline: More Than Adornment. It's Your Story, Hand-Carved. Body: Each Corey Egan piece begins as a whisper of inspiration – a shadow, a texture, a fleeting moment in nature. Hand-sculpted in our California studio, these are wearable works of art designed to echo your individuality. Discover jewelry that doesn't just decorate, but defines.
• •Headline: Modern Heirlooms, Crafted with Conscience. Body: We believe in jewelry that’s as kind to the earth as it is beautiful on you. Using recycled precious metals and ethically sourced gemstones, Corey Egan creates timeless designs meant to be cherished for generations. Wear your values, exquisitely.
• •Headline: The Art of You: Expressive Designs for a Life Well-Lived. Body: Your journey is unique. Your jewelry should be too. At Corey Egan, we pour passion into every curve and facet, creating pieces that resonate with your personal narrative. Let your spirit shine through designs as individual as you are.
• •Headline: Feel the Artist's Touch. Wear a Piece of Passion. Body: From the initial sketch to the final polish, every Corey Egan creation is infused with the dedication of its maker. Experience the connection of handcrafted jewelry, where organic shapes and thoughtful details come together to celebrate your authentic self.
• •Headline: Beyond Trends. Beyond Compare. This is Corey Egan. Body: Step away from the ordinary. Our hand-carved jewelry is a quiet statement of artistry and intention. For the collector who seeks meaning in the objects they choose, each piece is an invitation to embrace your story and wear it proudly.