Brand Tone

Confident, edgy, sophisticated, and occasionally irreverent and playful

Brand Values

• •Individuality/Self-Expression: Encouraging wearers to be 'true to your core' and unapologetically themselves. Their watches are designed as statements for those who want to stand out.
• •Craftsmanship & Quality: Meticulous attention to detail, from design and engineering to sourcing top-tier materials and hand-polishing. They emphasize rigorous testing to ensure reliability.
• •Storytelling & Emotional Connection: Positioning themselves as storytellers of time, linking products to narratives and meaningful experiences beyond just timekeeping. The brand was born from a desire to shift focus to personal experiences and real connections.
• •Boldness & Daring Aesthetic: Not afraid to 'break the rules' with designs like the 'SINS window' and 'switchblade hands.' They embrace a 'refined yet daring aesthetic.'
• •Passion: Passion is evident in their 'obsession' with crafting watches, and they seek to connect with the wearer's passion. The founders themselves express a passion for their work and the stories they tell.
• •Living in the Moment: A founding principle was to create watches that remind people to live in the moment, away from the noise of social media.

Best Practices

• •Embrace the Edge: Don't shy away from confident, slightly rebellious, and playful language. Use strong verbs and evocative descriptions that reflect the brand's bold aesthetic.
• •Tell a Story: Frame products and brand messages within a narrative. Connect with the customer's desire for meaning, individuality, and emotional resonance.
• •Highlight Individuality: Consistently reinforce the message that Core Timepieces are for those who dare to be different and express their unique selves. Use phrases that empower self-expression.
• •Balance Sophistication with Approachability: While the brand is luxurious and sophisticated, the tone should remain accessible and not pretentious. Infuse personality and even humor where appropriate, reflecting the founders' passion.
• •Be Consistent Across All Channels: Ensure the defined tone (confident, edgy, sophisticated, playful) is reflected in website copy, social media posts, product descriptions, email marketing, and even customer service interactions to build a cohesive and recognizable brand personality.

Social Perception

Core Timepieces is perceived as a micro-brand that offers unique, conversation-starting watches for those who appreciate a bold and artistic approach to horology. They are seen as daring and unconventional, not catering to the masses but to individuals seeking to express their personality. Customers and reviewers highlight the uniqueness, craftsmanship, and the story/meaning behind the watches. The brand is associated with an 'edgy' and 'rebellious spirit.' There's an appreciation for their effort to blend art with watchmaking. While some specific design choices might be critiqued as not for everyone, this aligns with their goal of appealing to individuality rather than universal taste. They are also perceived as offering good value for the quality and unique designs provided.

Copy Examples

• •Headline: Dare to Defy Time. Body: Your wrist is a canvas. Your watch, a statement. Core Timepieces: Crafted for the individual, not the crowd. What story will yours tell? #BeYourCore
• •Headline: Beyond the Tick-Tock. Body: We don't just make watches. We forge symbols of your unique journey. The Seven Sins collection: Embrace your edge, one day at a time. Live boldly. #CoreStory
• •Headline: Craftsmanship with Attitude. Body: Meticulously engineered. Fearlessly designed. Core Timepieces are built for those who live by their own rules. Quality that speaks, style that shouts. #BoldLuxury
• •Headline: What's At Your Core? Body: In a world of fleeting trends, find your constant. Our watches are more than accessories; they're a reminder to live authentically, passionately, and in the moment. Discover the Fury GMT. #LiveInTheMoment
• •Headline: Not For The Faint of Wrist. Body: Switchblade hands. A daily sin. Gemstone dials that channel energy. Core Timepieces: where rebellious spirit meets refined craftsmanship. Are you ready to make a statement? #RebelSpiritRefined