Brand Tone

Authentic, Community-Focused, Educational, Appreciative, Warm and Welcoming, Slightly Nostalgic/Traditional

Brand Values

• •Preservation of Heritage: Documenting, preserving, and presenting the coastal community traditions of the Core Sound area.
• •Support for Local Artisans and Community: Showcasing and selling works by local carvers, artists, and authors, thereby supporting the local economy and talent.
• •Education: Helping visitors and customers learn about the unique culture, history, and environment of Core Sound.
• •Authenticity and Quality: Offering unique, handpicked, and often one-of-a-kind items that reflect the region's character.
• •Community Engagement: Serving as a gathering place and a point of connection for those interested in Core Sound's heritage.
• •Celebration of Natural Resources: Honoring the waterfowl and marine environment that are central to the region's identity.

Best Practices

• •Storytelling is Key: Infuse product descriptions and social media posts with the stories behind the items, the artisans, or the traditions they represent. Connect products to the broader narrative of Core Sound heritage.
• •Emphasize "Local" and "Authentic": Consistently highlight the local origins of products and the authenticity of the craftsmanship. Use phrases like "Handcrafted in Down East," "By Local Artisans," "Genuine Core Sound Heritage."
• •Maintain a Warm, Educational, and Appreciative Voice: Ensure all communications are friendly, informative (without being overly academic), and express a clear appreciation for the culture, nature, and community. Avoid overly salesy or generic retail language.
• •Visual Consistency: Use high-quality images that reflect the natural beauty, craftsmanship, and cultural richness of the items and the region. Ensure the visual tone on the website and social media aligns with the brand's authentic and appreciative values.
• •Connect to the Museum's Mission: Regularly remind customers that their purchases support the Core Sound Waterfowl Museum & Heritage Center and its work in preservation and education. This reinforces the value beyond the product itself.

Social Perception

Customers and the general public perceive Core Sound Store positively, largely due to its direct association with the esteemed Core Sound Waterfowl Museum & Heritage Center. It's seen as more than just a retail store; it's an extension of the museum's mission to preserve and celebrate local culture. The store is valued for offering authentic, high-quality, and unique items that are difficult to find elsewhere, making it a good source for meaningful gifts and souvenirs. There is an appreciation for its role in supporting local artists and the museum's educational and preservation efforts. The staff and volunteers associated with the museum and store are generally perceived as knowledgeable, passionate, and welcoming. The connection to the "Down East" identity is strong, resonating with those who have a connection to or appreciation for the region's unique way of life.

Copy Examples

• •Headline: Carry a Piece of Core Sound With You. Body: From hand-carved decoys that whisper tales of the marsh to pottery glazed with the colors of our coast, each item in the Core Sound Store holds a story. Shop now and bring home the authentic spirit of Down East. Your purchase directly supports the preservation of our unique heritage.
• •Headline: Gifts That Give Back to Our Heritage. Body: Looking for a truly special gift? Our curated collection features local artisans and authors, celebrating the rich traditions of Core Sound. Every item you buy helps fund the Core Sound Waterfowl Museum & Heritage Center’s vital work.
• •Headline: The Art of Down East, Delivered to Your Door. Body: Discover handcrafted jewelry, stunning local art, and captivating books that capture the essence of coastal Carolina. Explore the Core Sound Store online and let us share our world with you.
• •Headline: More Than a Souvenir, It's a Connection. Body: Take home more than just a memento. Our store offers items that connect you to the vibrant history, resilient people, and breathtaking nature of Core Sound. Feel the tradition in every piece.
• •Headline: Deck Your Halls with Down East Charm. Body (Seasonal - e.g., for Christmas Market/Gallery of Trees): Our renowned Crab Pot Christmas Trees and unique, handmade ornaments are back! Celebrate the season with authentic Core Sound craftsmanship and support our community museum.