Brand Tone

Motivational & Aspirational, Authoritative & Knowledgeable, Direct & No-Nonsense, Community-Oriented & Supportive, Passionate & Driven

Brand Values

• •Quality & Efficacy
• •Transparency
• •Integrity & Ethics
• •Hard Work & Discipline ("Crush It")
• •Community
• •Authenticity
• •Results-Driven
• •Innovation

Best Practices

• •Embrace the "Crush It" Mentality: Ensure all copy, from product descriptions to social media posts, embodies the energetic, motivational, and results-driven spirit of "Crush It." Use strong verbs and an encouraging tone.
• •Prioritize Transparency and Honesty: Always be upfront about ingredients and formulations. Avoid jargon where possible, or explain it clearly. Reinforce the "no proprietary blends, no fillers" message to build trust.
• •Speak with Authority, Backed by Science: Confidently present the benefits of the products, referencing the research and quality of ingredients. Position the brand as a knowledgeable leader in the supplement space.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "the Crew"). Encourage interaction and share user successes. Make customers feel like they are part of a supportive and driven group.
• •Maintain Passion and Authenticity: Let the genuine passion for fitness and quality supplementation shine through. Remind the audience of the brand's origins and the founders' commitment, ensuring the voice always feels genuine and not just corporate.

Social Perception

Trustworthy & Reputable, Effective Products, High Quality, Good Taste/Flavors, Motivational, Led by Passionate Experts, Good Customer Service

Copy Examples

• •Headline: Stop Wishing. Start Doing. CRUSH IT. Body: You've got goals. We've got the science. Core Nutritionals delivers clinically dosed, fully transparent formulas to fuel your ambition. No hype, no hidden blends – just results. What are you waiting for? #CrushItToday
• •Headline: Built by Champions, For Champions. Body: Founded by pro athletes tired of the BS, Core Nutritionals is built on one principle: uncompromising quality. We don't cut corners. We don't hide ingredients. We create the supplements we trust for our own journey. Join the Crew. #CoreValues #TransparentNutrition
• •Headline: Your Grind Deserves the Best. Period. Body: Every rep, every set, every session – you give your all. Don't sabotage your progress with underdosed supplements. Core Nutritionals provides premium, research-backed fuel to maximize your effort and recovery. Elevate your results. #EarnIt #NoShortcuts
• •Headline: Beyond the Hype. Beyond the Label. This is CORE. Body: Sick of flashy marketing and "secret formulas"? So are we. At Core Nutritionals, what you see is what you get: superior ingredients, proven science, and a commitment to helping you unleash your potential. Taste the difference. Feel the results. #ScienceBacked #RealResults
• •Headline: Join the Movement. Live the CRUSH IT® Lifestyle. Body: It's more than just supplements; it's a mindset. Core Nutritionals empowers a community dedicated to pushing limits, achieving goals, and living with passion. Fuel your journey with the best and become part of the #CrushItCrew.