Tono de Marca

Aspirational, Educational, and Generous.

Valores de Marca

• •Quality & Professionalism
• •Creativity & Artistry
• •Education & Empowerment
• •Accessibility
• •Community

Mejores Prácticas

• •Always start with what you can give, not what you want to sell. Whether it's a tip, a story, or a free tool, leading with generosity builds trust and reflects the brand's core values.
• •Frame your copy around what the customer can achieve. Use verbs like "transform," "create," "master," and "unlock." The focus should be on their potential, facilitated by your tools.
• •Share knowledge from a position of authority, but do so in a simple, clear, and humble way. Avoid overly technical jargon without explaining it, just as you would in a tutorial.
• •Whether it's the story behind a photo on Instagram or the development of a new product, narrative adds a human element that connects with the audience on an emotional level.
• •Showcase beautiful, aspirational results, but always follow up with a clear, practical call-to-action that makes the result feel attainable for the customer (e.g., "Get the look," "Learn how," "Download the free plugin").

Percepción Social

He is viewed as an authentic and credible authority in the photography and video editing space, particularly within the Final Cut Pro user community. Customers and followers likely perceive the brand as trustworthy due to the significant amount of free, valuable content he provides. This builds goodwill and lowers the barrier to purchasing his paid products. The products (presets and LUTs) are likely seen not just as a one-click solution, but as a way to learn from and adopt the aesthetic of a respected professional. The market for these products appreciates when they serve as a good starting point for further customization.

Ejemplos de Copy

• •From a flat RAW file to a world of color. ✨ Swipe to see the magic of our new 'Wanderlust' preset pack. I designed these to bring out the rich, hidden tones in your travel photos, giving them the cinematic life they deserve. It's more than a filter; it's a starting point for your own masterpiece. Link in bio to explore the collection.
• •Stop guessing and start creating. This collection of 10 professional-grade LUTs is engineered to give your footage a cohesive, cinematic feel instantly. Perfect for wedding films, travel vlogs, and commercial projects, these LUTs provide a clean, professional color grade that protects skin tones while adding rich, atmospheric tones. Compatible with Final Cut Pro, Premiere Pro, and DaVinci Resolve. Elevate your storytelling.
• •In this tutorial, I'm sharing 5 game-changing tips that will speed up your workflow in Final Cut Pro and unlock new creative possibilities. We'll cover everything from advanced color wheels to hidden audio tricks. To help you get started, I've created a FREE pack of transition plugins used in this video. Download them here: [Link]. My goal is to make professional editing accessible to everyone. Let me know your favorite tip in the comments below!
• •Hi [Name], I believe creativity should be shared. As a thank you for being part of this community, I'm giving you my 'Essential Titles' pack for Final Cut Pro —completely free. These are clean, modern titles I use in my own projects to add a professional touch. I hope they help you tell your story. You can download them here: [Link]. Happy creating, Corentin.
• •Saw you checking out the presets! Ready to transform your images with a single click? Our presets are crafted from years of professional experience to give your photos the depth, color, and emotion they've been missing. Join thousands of photographers who trust our tools. Get 15% off your first pack with code CREATE15. Shop Now.