Brand Tone

Caring, Empathetic, Authoritative, Trustworthy, Benefit-Oriented, Reassuring, Professional yet Accessible

Brand Values

• •Well-being and Health
• •Quality and Efficacy
• •Customer Focus and Support
• •Relief and Comfort
• •Trust and Reliability

Best Practices

• •Prioritize "Feeling Better": Always circle back to the core mission. Whether discussing features or technology, connect it to the ultimate benefit of improved well-being, comfort, and daily relief.
• •Emphasize Trust and Quality: Consistently mention years of experience, American company status, quality materials (like CertiPUR-US® foam), and commitment to superior products to reinforce authority and trustworthiness.
• •Use Empathetic and Supportive Language: Address customer pain points (stress, muscle tension, stiffness) with understanding and position COREnine products as effective solutions.
• •Be Clear and Benefit-Driven: While technical details are important for some products, always translate features into tangible benefits for the customer (e.g., "Zero gravity recline *minimizes back pressure and improves circulation*").
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon where possible. Aim for a tone that is knowledgeable and expert, but also warm, inviting, and easy to understand for someone seeking relief and a better quality of life.

Social Perception

Positive for Product Efficacy, Seen as an Investment in Health, Association with Relaxation and Self-Care, Potential for Name Confusion, Limited Broader Brand Recognition

Copy Examples

• •Headline: End Your Day the Right Way. Body: Sink into a COREnine massage chair and let 30 years of wellness expertise melt your stress away. Feel better, every day.
• •Headline: Relief You Can Rely On. Body: Tired of daily aches? Our CertiPUR-US® certified massage chairs deliver targeted relief and American-engineered quality, so you can live life more comfortably.
• •Headline: Your Personal Wellness Sanctuary. Body: Why just dream of relaxation? Bring the therapeutic power of a COREnine massage home and rediscover what it means to truly unwind and rejuvenate.
• •Headline: More Than a Chair, It's a Commitment to You. Body: At COREnine, we're dedicated to your well-being. Experience the difference our advanced massage technology and supportive customer care can make in your life.
• •Headline: Invest in Rest. Thrive in Life. Body: COREnine percussion massagers: Powerful, targeted relief to boost recovery, improve circulation, and help you perform at your best. Feel the COREnine difference.