Brand Tone

Knowledgeable & Authoritative, Aspirational & Motivational, Supportive & Empowering, Modern & Tech-Forward, Approachable & Community-Oriented

Brand Values

• •Quality & Efficacy
• •Accessibility
• •Customer Empowerment
• •Innovation
• •Well-being & Performance
• •Australian Identity

Best Practices

• •Focus on Benefits, Supported by Features: Always lead with how the product improves the customer's life (e.g., "Recover faster," "Reduce pain"). Then, briefly explain the feature that enables this benefit (e.g., "with our 3000rpm percussive motor," "through targeted compression zones"). This maintains a knowledgeable yet customer-centric tone.
• •Use Empowering and Action-Oriented Language: Employ verbs and phrases that inspire action and confidence (e.g., "Unlock," "Discover," "Elevate your," "Take control," "Achieve your best"). This reinforces the aspirational and supportive aspects of the brand.
• •Educate, Don't Just Sell: Integrate educational snippets into product descriptions, social media, and ads. Briefly explain the "why" or "how" behind a product's effectiveness. This builds authority and trust. (e.g., "Compression boots enhance circulation, flushing out metabolic waste...").
• •Incorporate Social Proof Authentically: Weave in customer experiences or the idea of a community of users. Phrases like, "Join thousands of Aussies optimizing their recovery" or showcasing user-generated content (with permission) reinforces credibility and the community feel.
• •Maintain a Balance of Professionalism and Approachability: While discussing technology and benefits, avoid overly technical jargon that could alienate a segment of the audience. Keep the language clear, concise, and relatable. Ensure the tone is encouraging rather than prescriptive or intimidating.

Social Perception

Trusted Supplier of Recovery Gear, Value for Money, Effective Products, Responsive (Generally), Associated with Fitness & Active Lifestyles

Copy Examples

• •Unlock next-level recovery and say goodbye to muscle soreness. Our advanced percussive therapy targets deep tissue, accelerating repair so you can get back to doing what you love, stronger. Elevate your recovery. Empower your performance.
• •Dare to plunge? The science is clear: cold water immersion significantly boosts recovery, reduces inflammation, and sharpens focus. It’s not just a trend, it’s a transformation. Ready to feel the Core Benefits? #IceBath #ColdTherapy #RecoveryRedefined
• •Your Peak Performance Starts With Smarter Recovery. At Core Benefits, we believe world-class recovery shouldn't be a luxury. That's why we're giving you exclusive access to our latest [Product Category] range, designed with cutting-edge technology to help you recover faster, perform better, and live healthier...
• •Harness the Power of Light. Clinically-backed red light therapy to rejuvenate your body at a cellular level. Reduce pain, improve skin, and enhance muscle recovery. Discover the light within.
• •Feeling the post-workout burn a little too much? You're not alone. Effective recovery is just as crucial as the workout itself. In this guide, we break down how [Specific Product, e.g., Compression Boots] work to supercharge your body’s natural healing process, helping you bounce back faster and stronger than ever.