Brand Tone

Authentic & Passionate, Craft-Oriented & Detail-Focused, Customer-Centric & Approachable, Proud & Confident, Value-Driven, Respectful of tradition, confident in its product, and genuinely enthusiastic about quality footwear.

Brand Values

• •Craftsmanship
• •Quality Materials
• •Authenticity & Heritage
• •Customer Satisfaction & Customization
• •Social Responsibility
• •Passion
• •Ecology

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in the story of your Mexican artisans, the handmade process (stitchdown, handwelting), and the passion behind the brand. This is your core differentiator.
• •Be Authentic & Transparent: Share behind-the-scenes content, introduce the artisans (if possible), and talk openly about your materials and methods. The founder's direct engagement is a strong asset; maintain that approachable, personal connection.
• •Focus on Value, Not Just Price: While your price point is attractive, emphasize the *value* received – the quality of materials, construction, durability, and customization for the cost.
• •Use High-Quality, Evocative Visuals: Your product is tactile and visual. Ensure photography and videography match the quality of the boots, highlighting leather textures, stitching details, and the boots in aspirational but relatable settings.
• •Maintain a Confident, Passionate, and Respectful Voice: Your copy should reflect pride in your product and a deep respect for the craft and the customer. Avoid overly casual slang or generic marketing speak. Let the passion for quality footwear shine through.

Social Perception

High Value Proposition, Authentic & Handcrafted Appeal, Responsive & Passionate Owner, Emerging Brand with Potential, Focus on Product, Less on Frills, Customization Champion

Copy Examples

• •Headline: Step Into Tradition. Walk With Confidence. Body: Experience the soul of Mexican craftsmanship. Cordobes boots are handcrafted from premium full-grain leather, built not just for style, but for life's journeys. Discover your perfect pair, made with passion. Call to Action: Explore Handcrafted Boots.
• •Headline: More Than a Boot. It's a Cordobes. Body: Each stitch tells a story of heritage. Each pair is a testament to the skill of our artisans in San Mateo Atenco. We use traditional methods like stitchdown and handwelting to ensure your Cordobes boots are as durable as they are distinctive. Call to Action: Customize Your Legacy.
• •Headline: The Art of the Boot. The Heart of Mexico. Body: At Cordobes, passion is our pattern. We meticulously select ecologically sourced leathers and empower our artisans to create footwear that’s both a statement and a companion. Feel the difference quality craftsmanship makes. Call to Action: Shop Authentic Leather Boots.
• •Headline: Built By Hand. Designed For You. Body: Why settle for off-the-shelf? Cordobes offers unparalleled customization, from last shape to leather finish. Let's create a boot that's uniquely yours, reflecting your style and built to our exacting standards of quality and comfort. Call to Action: Design Your Dream Boots Today.
• •Headline (Social Media Focus): Heritage You Can Wear. Quality You Can Feel. Body: Cordobes: Authentic Mexican artisanry in every pair. Handcrafted. Durable. Timeless. #CordobesBoots #HandmadeBoots #MexicanCraftsmanship #LeatherBoots #MadeToOrder Call to Action: Tap to Discover.