Brand Tone

Conscious, Passionate, Transparent, Approachable, and Authoritative

Brand Values

• •Sustainability
• •Quality Curation
• •Individuality
• •Customer Satisfaction

Best Practices

• •Always tie the product back to the core mission. Whether it's a jersey or a designer jacket, frame it as a sustainable choice that contributes to a circular economy.
• •Integrate terms like "sustainable," "preloved," "deadstock," "curated," "timeless," and "circular fashion" across all platforms to reinforce brand values.
• •Continue the practice of clearly stating an item's condition (e.g., "minor signs of wear," "brand new with tags"). This honesty builds long-term customer trust.
• •The voice should be passionate about the products and the mission. On social media, engage with customers in a friendly, direct manner to foster a sense of community.
• •Use copy to educate the audience on the "why" behind the brand—the environmental impact of fashion and the benefits of shopping preloved. This turns a transaction into a shared value.

Social Perception

The public perceives Cordery Collection as a trustworthy and reliable source for sustainable and vintage fashion. Positive reviews on Depop highlight good customer service and product quality. The brand's focus on U.S. sportswear has carved out a niche market, attracting fans of leagues like the NBA and NFL. The transparency about the nature of preloved clothing is a key factor in building trust with its audience. The TikTok presence suggests a small, dedicated team, which adds to a perception of authenticity and passion.

Copy Examples

• •Built to Last. Worn to be Remembered. Our latest collection of vintage NFL jerseys is here. Each piece is hand-selected for its quality and history, ready to start its next chapter with you. Shop sustainable style that never fades. #CorderyCollection #VintageNFL #SustainableFashion
• •Wear the Change. Every preloved piece in our collection reduces fashion waste and saves a garment from landfill. Make a statement with your style and a difference with your choice.
• •On-screen: Another gem finding its forever home! 🌎 Packing up this deadstock @Lakers tee for its new owner! We love seeing our curated pieces head out to new closets. Thanks for supporting sustainable fashion! #CorderyCollection #SustainableStyle #Lakers #Unboxing
• •Subject: Fresh Finds, Same Mission. Hi [Customer Name], just-in: a new curated selection of timeless designer and sportswear pieces. As always, every item is chosen with our planet in mind. Be the first to explore the collection and continue our journey toward a more sustainable future, one garment at a time.
• •Your Team. Your Style. Sustainably Sourced. Find authentic vintage and deadstock jerseys, jackets, and more from your favorite NBA, NFL, and NHL teams. At Cordery Collection, you don't have to choose between your fandom and sustainable shopping. Explore the collection now.