Brand Tone

Elegant & Minimalist, Conscious & Ethical, Authentic & Transparent, Timeless & Enduring, Warm & Human-centric

Brand Values

• •Sustainability: Prioritizing eco-friendly materials like organic cotton, recycled fibers, and cruelty-free yarns, alongside practices like reducing water usage and waste.
• •Ethical Production: Committing to 100% made-in-Spain production in small, family-run factories, ensuring fair and lasting relationships.
• •Timeless Design: Creating high-quality, minimalist garments that are not tied to seasonal trends, encouraging longevity and conscious consumption.
• •Quality Craftsmanship: Focusing on exceptional materials, meticulous craftsmanship, and finishing garments by hand.
• •Inclusivity & Simplicity: Offering "one size" garments designed to fit a variety of body types and simplify choices.
• •Local Empowerment: Supporting local artisans and the Galician economy.
• •Transparency: Being open about their manufacturing processes and the origin of their materials.

Best Practices

• •Emphasize Timelessness over Trends: Use language that speaks to longevity, classic style, and enduring quality rather than seasonal fads. Words like "enduring," "timeless," "classic," "forever pieces" align well.
• •Highlight Ethical and Sustainable Choices Subtly and Sincerely: Weave in details about sustainable materials, ethical production, and local craftsmanship naturally. Avoid greenwashing or overly technical jargon. Focus on the "why" – the care for people and the planet.
• •Maintain a Minimalist and Elegant Vocabulary: Choose words that reflect the clean, refined aesthetic of the garments. Opt for clear, concise, and evocative language. Avoid overly casual slang or overly ornate descriptions.
• •Speak with Warmth and Authenticity: Reflect the family-run nature of the brand and its commitment to relationships. Use a tone that is approachable, genuine, and transparent, as if speaking directly and honestly to a thoughtful customer.
• •Focus on Sensory Details and Quality: Describe the feel of the fabrics (e.g., "soft embrace," "gentle drape"), the quality of the make, and the thoughtful design elements to convey the inherent value and luxury of the pieces.

Social Perception

Positive Reputation: Cordera is generally perceived as a high-quality, ethical, and sustainable brand. Customers and stockists appreciate the timeless designs and the brand's commitment to responsible practices. Valued for Aesthetics and Ethics: Consumers are drawn to both the minimalist aesthetic and the brand's ethical stance. "One Size" Concept Reception: While generally seen as inclusive, some customer feedback suggests the "one size" may not cater to all curvier body types, though there's an indication the brand is working on expanding its size range. Emerging but Respected: While perhaps not a household name globally, it's recognized and respected within circles that value sustainable and thoughtfully designed fashion. Seen as an Investment: The quality and timelessness of the pieces are often highlighted, suggesting customers view purchases as long-term investments.

Copy Examples

• •Headline: Enduring Style, Ethically Crafted. Body: Discover Cordera—where timeless design meets a deep commitment to the planet and its people. Each piece is a testament to quality, made in Spain from the finest natural and recycled fibers. Wear your values. Call to Action: Explore the Collection
• •Headline: Simplicity is the Ultimate Sophistication. Body: Our one-size knitwear, mindfully made in Galicia, drapes with effortless elegance. Crafted for comfort, designed to last. Experience the soft embrace of sustainable luxury. Call to Action: Find Your Timeless Piece
• •Headline: Woven with Integrity. Worn with Love. Body: From cruelty-free wools to organic cottons, every Cordera garment tells a story of conscious craftsmanship. We partner with local family workshops, ensuring every stitch supports a fairer future. Call to Action: Learn Our Story
• •Headline: Beyond Seasons. Beyond Trends. Body: Cordera offers a wardrobe of enduring essentials. Minimalist silhouettes, exceptional materials, and a belief in pieces you’ll cherish for years to come. Invest in slow fashion. Call to Action: Shop Sustainable Staples
• •Headline: The Art of Slow Living, Stitched into Every Seam. Body: Embrace a gentler pace with Cordera. Our designs are born from a love for nature, quality, and the beauty of simplicity. Ethically produced in Spain, for a life lived thoughtfully. Call to Action: Discover a Conscious Wardrobe