Brand Tone

professional, technical, and direct

Brand Values

• •Quality and Compliance
• •Value for Money
• •Customer Service
• •Clarity and Simplicity

Best Practices

• •Prioritize Clarity Over Creativity: The language should always be direct and unambiguous. Avoid marketing jargon, puns, or overly clever phrasing. The goal is to inform, not to entertain.
• •Lead with Specifications: In all product-related copy, front-load the most important technical details: material, WELS rating, WaterMark certification, and key dimensions. This respects the audience's need for quick, factual information.
• •Emphasize "Quality" and "Compliance": These are the brand's core differentiators. These words should be consistently used across all communications to reinforce the primary value proposition.
• •Maintain a Professional B2B Voice: Address the audience as professional partners. The tone should be respectful and service-oriented, focusing on how Cordelia International can help their business succeed. Avoid overly casual or familiar language.
• •Ensure Visuals Match the Tone: All imagery should be clean, well-lit, and product-focused, just as it is on the current website. The visual identity should reinforce the brand's values of professionalism, quality, and simplicity.

Social Perception

credible, compliant, and straightforward supplier

Copy Examples

• •Quality Assured, WaterMark Certified. Equip your projects with Cordelia International tapware. Browse our catalogue for AS/NZS 3718 compliant fixtures.
• •Engineered for durability and performance, the Star-Series Basin Mixer features solid brass construction and a 5-star WELS rating. A reliable choice for commercial and residential projects requiring proven quality and water efficiency.
• •Since 2005, Cordelia International has been a leading importer and wholesaler of quality bathroom and kitchen tapware for Australian businesses. Our commitment is to provide our partners with reliable, compliant, and cost-effective solutions backed by dedicated customer service.
• •Sourcing for your next development? Our latest shipment includes an expanded range of kitchen and laundry mixers, all WaterMark certified and manufactured to meet Australian standards. Partner with a supplier that values quality and reliability. #Tapware #AustralianStandards #B2B #Wholesale #KitchenDesign
• •Stock Your Showroom with Quality-Certified Tapware | The Cordelia International Catalogue