Brand Tone

aspirational, chic, practical, empowering, sophisticated, friendly, and accessible

Brand Values

• •Freedom and Flexibility
• •Style and Self-Expression
• •Quality and Durability
• •Sustainability
• •Integrity and Customer Trust

Best Practices

• •Lead with the 'Why': Always start with the core benefits of freedom, convenience, and style. Frame the product as a solution that simplifies life and elevates personal style, rather than just a phone case.
• •Use Aspirational and Empowering Language: Employ words that evoke a sense of sophistication, elegance, and confidence. Use phrases like "elevate your everyday," "designed for your life in motion," and "unleash your creativity."
• •Balance Fashion with Function: In every piece of copy, ensure there is a clear connection between the product's aesthetic appeal and its practical use. For example, "The perfect blend of style and functionality" or "As chic as it is practical."
• •Incorporate Social Proof: Leverage powerful customer testimonials in marketing materials. Use direct quotes like "Such a good quality and cute phone chain! I'm obsessed" to build trust and authenticity.
• •Maintain a Consistent Voice Across All Channels: Whether writing a TikTok caption, a product description, or a customer service email, the tone should remain consistently chic, helpful, and empowering. This builds a strong, recognizable brand personality.

Social Perception

Overwhelmingly positive. Perceived as a trustworthy brand offering high-quality, stylish, and functional products. Positioned as premium, fashionable, reliable, and convenient, especially due to the hands-free benefit.

Copy Examples

• •Your market tote is for fresh flowers, not your phone. Keep your hands free for the moments that matter. Our crossbody cases blend seamless style with grab-and-go function, so you never have to miss a photo op (or a free sample). #CordeeCases #HandsFreeLiving
• •Effortless Style. Essential Freedom. Don't just carry your phone—wear it. Discover our collection of crossbody straps and chains designed for your life in motion.
• •Stop Dropping Your Phone, Start Turning Heads.
• •Meet the 'Gia' chain. More than just a strap, it's the piece of jewelry your phone has been waiting for. Crafted for the woman who does it all, this chain transforms your most essential tech into your most-loved accessory. Go from boardroom to brunch, effortlessly.
• •Your Ultimate Travel Companion is Here. Navigate new cities, capture every memory, and keep your phone secure without a second thought. Cordée Cases are designed for the modern-day traveler who refuses to sacrifice style for convenience. Explore the world, hands-free.