Brand Tone

Authentic & Passionate, Performance-Oriented & Technical, Conscious & Responsible, Community-Focused & Adventurous, Approachable & Inspirational

Brand Values

• •Performance & Quality
• •Sustainability & Environmental Responsibility
• •Made in the USA
• •Authenticity
• •Community & Giving Back
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., authentic, passionate, technical but approachable), core values, and provide examples of "do's and don'ts" for writers to reference.
• •Speak Your Audience's Language: Understand the terminology, aspirations, and communication style of outdoor adventurers and athletes. Use language that resonates with their passion and knowledge.
• •Prioritize Authenticity: Let the genuine passion of the founders and the brand's story shine through. Avoid overly corporate or generic messaging. Share real experiences and athlete testimonials.
• •Consistently Highlight Core Values: Weave in mentions of sustainability, "Made in USA," athlete-driven design, and performance benefits across all communications, from product descriptions to social media posts.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual identity (e.g., imagery of active individuals in nature). This creates a cohesive and immersive brand experience.

Social Perception

Positive, Respected for Sustainability, Seen as Authentic, High-Quality Niche Provider, Innovative

Copy Examples

• •Headline: From Aspen Peaks to Your Adventure: Performance Fuelled by Nature. Body: Born in the heart of the Rockies, Corbeaux delivers athlete-tested base layers that work as hard as you do. Crafted sustainably in the USA from recycled materials, experience gear that’s kinder to the planet and relentless on the trail. #CorbeauxAdventure #SustainablePerformance
• •Headline: The Secret to All-Day Comfort? It's Woven In. Body: Forget itchy wool and restrictive layers. Our innovative, recycled fabrics offer unparalleled softness, superior moisture-wicking, and natural UPF protection. Feel the Corbeaux difference, from first light to last run. Adventure on. #NextToSkinComfort #MadeInUSA
• •Headline: More Than Just Apparel. It's a Promise. Body: A promise of American-made quality, sustainable practices, and gear that empowers your every move. We’re Darcy and Adam, pro skiers who craft Corbeaux for the wild places we call home. Join our journey. #CorbeauxStory #EthicalActivewear
• •Headline: Built for the Backcountry. Loved Everywhere. Body: Whether you're skinning up a remote peak or enjoying a crisp morning jog, Corbeaux base layers provide the ultimate in temperature regulation and unrestricted movement. Designed by athletes, for every adventure life throws your way. #VersatilePerformance #TestedInAspen
• •Headline: Wear Your Values: Sustainable. American-Made. Adventure-Ready. Body: At Corbeaux, we believe high-performance gear shouldn't come at the Earth's expense. That's why we use recycled materials and ethical US manufacturing to create base layers you can feel good in, and about. Explore the collection. #ConsciousConsumer #CorbeauxImpact