Brand Tone

Friendly, Empowering, and Inclusive

Brand Values

• •Inclusivity: Catering to all body types with a wide range of sizes (XXS-XXXL) and styles.
• •Confidence: Designing swimwear that helps women feel beautiful, supported, secure, and confident.
• •Comfort & Quality: Using high-quality fabrics to ensure comfort, support, and durability.
• •Style & Variety: Offering a wide range of trendy and flattering designs, prints, and coverage options.
• •Affordability: Providing high-quality swimwear at reasonable prices.

Best Practices

• •Embrace Positive & Encouraging Language: Use words that uplift and empower. Focus on solutions and positive outcomes (e.g., "feel confident," "celebrate your body") rather than problems.
• •Prioritize Inclusivity in Visuals and Text: Ensure that copy speaks to and represents women of all shapes, sizes, and backgrounds. Use phrases like "for every body" and "all shapes and sizes."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions, relatable language, and a conversational style. On social media, emojis can enhance this when used appropriately.
• •Highlight Key Values Consistently: Regularly weave in mentions of confidence, comfort, quality, style, and inclusivity in product descriptions, social media posts, and email marketing.
• •Focus on Benefits, Not Just Features: Instead of just saying "high-waisted bottoms," explain the benefit: "Our high-waisted bottoms offer a flattering silhouette and comfortable tummy coverage, so you can feel secure and stylish."

Social Perception

Coral Reef Swim is generally perceived positively by customers as a brand that provides stylish, comfortable, and modest swimwear options for a diverse range of body types. They are seen as a go-to for women looking for more coverage without sacrificing style, and for those who want to feel confident in their swimwear. The brand is often recommended by customers and influencers, particularly for its fit and flattering designs. While some isolated negative reviews exist regarding specific product issues or customer service in the past, the broader sentiment appears favorable, with many customers expressing satisfaction and loyalty. The brand resonates well with mothers and women seeking confidence-boosting swimwear.

Copy Examples

• •Headline: Every Body is a Beach Body. Find Your Perfect Fit & Shine. Body: Tired of swimwear that doesn't get you? At Coral Reef Swim, we celebrate every curve, every shape, every woman. Dive into our collection of stunning, comfortable suits designed to make you feel fabulous, confident, and ready for sunshine! Sizes XXS-XXXL. Call to Action: Discover Your Dream Suit!
• •Headline: More Coverage, More Confidence, More You. Body: Feel amazing in your skin with swimwear that offers the perfect blend of style and coverage. From chic one-pieces to playful mix-and-match sets, our high-quality fabrics and flattering designs are made for real bodies and real adventures. Call to Action: Shop Confidence-Boosting Styles!
• •Headline: Making Waves with Comfort & Style. Body: Why choose between looking good and feeling good? Coral Reef Swim brings you beautifully crafted swimwear that supports you in all the right places. So go ahead, chase those waves (and compliments!). Call to Action: Explore Our Latest Collection!
• •Headline: Your Perfect Beach Day Starts Here. Body: We believe every woman deserves to soak up the sun feeling incredible. That’s why we design swimwear for every body, every style, and every adventure. Find the suit that lets your true self shine. Call to Action: Get Beach Ready!
• •Headline: Join the Sisterhood of Sunshine! Body: Thousands of women have found their swimwear soulmate with Coral Reef Swim! Experience the difference of suits made with love, for every beautiful body. Ready to feel supported, stylish, and utterly unstoppable? Call to Action: Find Your Fit & Join Us!