Brand Tone

Proud & Empowering, Approachable & Relatable, Informative & Educational, Youthful & Dynamic, Community-Oriented

Brand Values

• •Representation & Heritage: Celebrating Black ownership and history.
• •Quality & Efficacy: Providing a toothbrush that is gentle yet effective, with features like soft, precision-cut bristles.
• •Accessibility & Affordability: Offering a desirable alternative to mainstream toothbrushes at a competitive price point.
• •Entrepreneurship & Youth Empowerment: Being a youth-operated business and supporting youth entrepreneurship.
• •Customer Satisfaction & Engagement: Building a household name and connecting with consumers through relatable content.
• •Oral Health Awareness: Educating consumers about oral hygiene.

Best Practices

• •Always Lead with Identity: Consistently weave in the "first Black Owned toothbrush company" and "youth-operated" identity where appropriate and natural. This is a core differentiator and source of pride.
• •Embrace Empowerment and Positivity: Use language that is uplifting, confident, and celebratory of Black heritage and entrepreneurship.
• •Keep it Relatable and Authentic: Especially for social media, use an approachable, sometimes humorous, and genuine voice that resonates with everyday experiences, similar to their TikTok content.
• •Educate and Inform Subtly: Continue the practice of sharing oral health tips and historical/cultural facts, but integrate them smoothly into the copy rather than making it feel purely academic. The packaging does this well.
• •Maintain Visual and Verbal Consistency: Ensure that the dynamic, fresh, and unique visual style of the product is matched by equally vibrant and distinctive language in all communications. Avoid generic corporate speak.

Social Perception

Positive & Supportive, Culturally Significant, Innovative Alternative, Community Focused, Engaging

Copy Examples

• •Headline: Brush with Pride. History in Your Hand. Body: "Experience the revolutionary clean of Coral Oral, the first Black Owned toothbrush company. Our ultra-soft bristles and unique designs aren't just about a healthier smile – they're about celebrating heritage with every brush. #CoralOral #BrushWithHistory"
• •Headline: Tired of the Same Old Grind? So Were We. Body: "Coral Oral is shaking up the oral care aisle! As a youth-operated, Black Owned brand, we bring you uniquely designed, super-soft toothbrushes that make your daily routine anything but boring. Discover the difference. Shop now via link in bio! #OralCareRevolution #SupportBlackBusinesses"
• •Headline: More Than a Toothbrush. It's a Movement. Body: "Join the Coral Oral family! We're not just focused on fresh breath and sparkling smiles; we're dedicated to empowering our community, sharing Black history, and offering a product you can believe in. Make your purchase count. #CoralOralCommunity #EmpowerAndShine"
• •Headline: Gentle on Gums. Big on Impact. Body: "Sensitive gums? Meet your match. Coral Oral's soft-bristle toothbrushes provide a gentle, effective clean without the ouch. Plus, every brush supports a Black Owned, youth-run business making a difference. Smile brighter, brush better. #GentleCare #PurposeDriven"
• •Headline: Level Up Your Oral Hygiene Game. Body: "Why settle for ordinary when you can have extraordinary? Coral Oral offers uniquely patterned, sleek black toothbrushes that look as good as they feel. Get the clean you deserve and support a brand that stands for something. Use code CORAL10 for 10% off! #UpgradeYourSmile #CoralOralFresh"