Brand Tone

Whimsical & Romantic, Personal & Intimate, Appreciative & Warm, Elegant & Delicate, Authentic & Passionate

Brand Values

• •Craftsmanship & Quality: The handmade aspect and use of quality materials are central.
• •Individuality & Personalization: Offering custom pieces and celebrating unique stories.
• •Meaningful Connections: Positioning jewelry as more than an accessory – as a carrier of memories, sentiments, and personal expression.
• •Beauty in Simplicity: A minimalist and delicate aesthetic is often favored.
• •Customer Happiness: A focus on providing a positive experience and cherished items.

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your core tone (e.g., Whimsical, Personal, Elegant) and lists 'Do's' and 'Don'ts' for language. For example, Do: use emotive words, tell stories. Don't: use overly formal or technical jargon, be generic.
• •Know Your Audience Deeply: Understand who you're talking to. The whimsical and personal tone resonates with an audience seeking unique, sentimental pieces. Tailor your language to their likely aspirations and emotional triggers.
• •Storytelling is Key: Weave narratives into product descriptions, social media posts, and even transactional emails. Talk about the inspiration behind a piece, the process of making it, or how a customer might feel wearing it. This reinforces the personal and meaningful values.
• •Use Consistent Terminology and Imagery: If you describe your jewelry as 'delicate,' 'handcrafted,' and 'meaningful,' use these terms consistently across all platforms. Ensure your visual content (photos, videos) also aligns with this descriptive language and overall elegant, whimsical aesthetic.
• •Engage Authentically: When responding to comments, messages, or reviews, maintain the established brand voice. Be warm, appreciative, and personal. This humanizes the brand and reinforces the values of connection and customer happiness. Avoid canned or overly robotic responses.

Social Perception

Positive: Customers generally perceive Coraline Lab as a provider of beautiful, unique, and high-quality handmade jewelry. Gift-Worthy: The brand is frequently associated with gift-giving due to the personalization and sentimental value of its products. Trustworthy (for its niche): While not a global conglomerate, within its community, it's seen as a reliable source for the type of jewelry it offers. Artistic & Creative: The designs are often seen as artistic and thoughtfully created. Approachable: The brand’s communication style makes it feel accessible and friendly.

Copy Examples

• •Instagram Post (New Collection - Celestial Theme): 'Lost in the stars, found in our new Cosmic Whisper collection. ✨ Each piece is handcrafted to hold a little piece of the universe, just for you. Which celestial treasure calls to your soul? Let the moonlight guide you. #CoralineLab #CosmicWhisper #HandmadeJewelry #CelestialMagic #NewCollection'
• •Product Description (Personalized Birth Flower Necklace): 'Carry a piece of your story, always. Our delicate Birth Flower Necklace is more than just jewelry; it's a whisper of your unique bloom, lovingly handcrafted in [Material, e.g., sterling silver]. Choose your birth month, or that of a loved one, and let this personal treasure be a daily reminder of beauty and growth. A perfect, heartfelt gift that speaks volumes. #PersonalizedGift #BirthFlowerJewelry #HandmadeWithLove #MeaningfulJewelry #CoralineLabStory'
• •Facebook Ad (General Brand Awareness): 'At Coraline Lab, we believe jewelry should be as unique as your journey. ✨ Discover handcrafted pieces designed to capture moments, memories, and the quiet magic of everyday life. From personalized keepsakes to elegantly simple adornments, find something that truly speaks to you. Made with passion, just for you. Shop our collection: [Link] #CoralineLab #HandmadeElegance #UniqueJewelry #ShopSmall #ArtisanMade'
• •Email Newsletter Subject Line (Sale Promotion): 'A Little Sparkle, A Little Love ✨ Our Treat For You Inside!' Body Snippet: 'Hello lovely! We wanted to share a little sunshine with you. For a limited time, find your next cherished piece with [Discount Percentage]% off select handcrafted treasures. Because you deserve something beautiful. #CoralineLove #JewelrySale #HandcraftedWithCare'
• •Website 'About Us' Snippet: 'Coraline Lab began with a dream and a pair of hands. A passion for creating delicate, meaningful jewelry that tells a story – your story. Each piece is thoughtfully designed and meticulously crafted, hoping to bring a touch of beauty and personal connection to your world. We pour our hearts into every creation, hoping it becomes a cherished part of your journey. #OurStory #PassionForCraft #HandmadeJourney #CoralineLabValues'