Brand Tone

Feminine, Romantic, Fashion-forward, Trendy, Approachable, Friendly, Proudly Colombian, Handcrafted

Brand Values

• •Exclusivity & Style
• •Quality & Craftsmanship
• •Femininity & Romance
• •Accessibility (potentially)
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "romantic," "confident," "stylish," "proudly Colombian"), preferred vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Emphasize "Made in Colombia" & "Exclusive Design": Consistently weave these unique selling propositions into product descriptions, social media captions, and website copy to reinforce brand identity and value.
• •Use Storytelling: Share the inspiration behind designs, the craftsmanship involved, or how customers ("CoralinaGirls") style their shoes. This adds a personal and romantic touch.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy complements the visual style of photography and videography, which should also reflect the feminine, stylish, and slightly romantic aesthetic.
• •Engage with a Consistent Voice: When responding to comments or messages on social media, maintain the established brand tone. This builds a cohesive brand personality and strengthens community.

Social Perception

Fashionable & Desirable, Associated with a "Girl" persona, Colombian Identity, Potential for Name Confusion

Copy Examples

• •Headline: Step into Your Story. Discover Coralina. Body: Fall in love with every step. Our exclusive, handcrafted shoes from Colombia are designed to make you shine. #CoralinaZapatos #HechoEnColombia #ModaFemenina
• •Headline: Romance Your Wardrobe. Body: From dreamy dates to dazzling days, Coralina shoes add that perfect touch of magic. Explore our latest collection of unique designs. #CoralinaStyle #ZapatosUnicos #DiseñoColombiano
• •Headline: Be a #CoralinaGirl. Body: It’s more than just shoes, it’s a feeling. Confident, stylish, and uniquely you. Tag us in your Coralina moments! #ComunidadCoralina #ModaColombia #ZapatosConEncanto
• •Headline: Crafted with Passion, Designed for You. Body: Experience the artistry of Colombian shoemaking. Coralina brings you exclusive designs and quality that feels as good as it looks. #ArtesaniaColombiana #CoralinaZapatos #EstiloUnico
• •Headline: Find Your Perfect Pair: From Medellín to Your Feet. Body: Boots that command attention, sandals that whisper elegance. Discover the Coralina difference – where Colombian design meets your unique style. #ZapatosMedellin #TendenciasCoralina #AmorPorLosZapatos