Brand Tone

Artisanal & Passionate, Nature-Inspired & Feminine, Personal & Genuine, Quality-Conscious, Elegant & Delicate

Brand Values

• •Craftsmanship
• •Individuality & Uniqueness
• •Connection to Nature & Spirituality
• •Quality Materials
• •Customer Connection & Appreciation
• •Timelessness

Best Practices

• •Emphasize the 'Handmade' & 'Artisan' Aspect: Consistently use terms like 'handcrafted,' 'handmade by Karin,' 'artisan-made,' 'studio-made,' 'meticulously crafted' to reinforce the personal touch and skill involved.
• •Weave in Nature & Inspiration: Regularly mention the inspiration drawn from nature, crystals, the sea, or the Australian landscape. Use descriptive, slightly poetic language when talking about these elements.
• •Highlight Quality & Materials: Clearly state the use of high-quality materials like '14Kt Gold Filled,' 'Sterling Silver,' and 'hand-selected gemstones' to build trust and justify value.
• •Maintain a Warm, Personal, and Slightly Spiritual Voice: Speak directly to the customer in a friendly, genuine manner. Subtly incorporate the idea of gemstones having beneficial or beautiful energies, appealing to a sense of wonder and wellbeing.
• •Showcase Individuality & Timelessness: Stress that pieces are often 'limited edition' or 'made to order,' enhancing their unique appeal. Frame the jewellery as 'timeless treasures' rather than fast fashion.

Social Perception

Positive & Appreciative, Valued for Craftsmanship, Local & Approachable, Trusted

Copy Examples

• •Touched by nature, crafted by hand. ✨ Each Corali piece holds a whisper of the earth's magic, like this delicate [Gemstone Name] necklace, designed to bring a little sparkle and serenity to your everyday. Lovingly handmade in our Sydney studio. #CoraliJewellery #HandmadeWithLove #NatureInspired #GemstoneMagic #SydneyMade
• •Discover jewellery that tells your story. At Corali, Karin Erdin personally handcrafts each treasure, infusing it with passion and the finest, ethically sourced gemstones. Find your unique piece of wearable art that's as individual as you are. Shop our limited edition collections online. [Link] #CoraliTreasures #ArtisanJewellery #FeminineStyle #QualityCraftsmanship #ShopSmallAU
• •Corali Jewellery: Where nature's artistry meets timeless design. Explore our collections of fine, handcrafted jewellery, made with love and precious materials in the heart of Bronte, Australia. #HandcraftedJewellery #AustralianDesigner #TimelessElegance #SpiritualStones
• •Dance with the light. These exquisite [Product Name] earrings are meticulously handcrafted from lustrous 14Kt Gold Filled wire and feature hand-selected [Gemstone Name] briolettes, believed to [mention a gentle spiritual property, e.g., 'promote calmness']. Each pair is a unique expression of nature's delicate beauty, made to order just for you in our Bronte studio. A touch of everyday glamour, a lifetime of connection. #CoraliEarrings #GoldFilledJewellery #HandmadeToOrder #CrystalHealingJewellery #DelicateDetails
• •Hello [Customer Name], At Corali, we believe jewellery should be more than just an accessory; it should be a personal talisman, a reminder of beauty and intention. Our founder, Karin, pours her heart into every hand-selected gemstone and meticulously crafted design, ensuring each piece resonates with a unique feminine spirit. Explore our latest arrivals, inspired by the serene landscapes of Australia. [Link to New Arrivals] #CoraliStory #UniqueJewellery #InspiredByNature #FeminineGrace #HandcraftedInAustralia