Brand Tone

elegant, artistic, and rooted in heritage, yet contemporary and fashion-forward

Brand Values

• •Craftsmanship
• •Tradition & Heritage
• •Quality
• •Unique Design & Style
• •Customer Satisfaction & Comfort
• •Originality & Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., elegant, whimsical, sophisticated), and specific vocabulary to be used or avoided. This ensures everyone writing for the brand is aligned.
• •Storytelling over Hard Selling: Focus on the narrative behind the craftsmanship, the cultural inspiration, and how the products make the customer feel, rather than just listing features. Weave in the values of heritage and artistry.
• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the skill of the artisans, the quality of materials, and the intricate details of the handcrafted process. Words like "meticulous," "hand-embroidered," "premium leather," and "artisan-made" reinforce these values.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the language used in all communications (website, social media, ads, customer service) aligns with the visual branding. If the imagery is elegant and artistic, the copy should reflect the same.
• •Address Customer Feedback (Both Positive and Negative) with the Brand's Voice: When responding to reviews or inquiries, maintain the brand's defined tone. For negative feedback, this means being empathetic, professional, and solution-oriented while still reflecting the brand's underlying values of customer satisfaction (even if currently falling short for some).

Social Perception

The brand seems to be recognized within the ethnic and handcrafted footwear niche in India, particularly for juttis. There's an appreciation for the cultural significance and aesthetic appeal of their products. The act of wearing ethnic apparel like juttis can be a way for consumers to connect with their heritage and express their identity.

Copy Examples

• •Step into a story woven with threads of tradition and dreams of tomorrow. Coral Haze: Where every stitch is a legacy, every design a new beginning.
• •More than just footwear, it's a feeling. The embrace of handcrafted luxury, the whisper of ancient artistry, the confidence of contemporary style. Discover Coral Haze.
• •Let your feet narrate a tale of elegance. Our handcrafted juttis and shoes are designed for the modern connoisseur who values heritage and celebrates individuality.
• •From festive celebrations to your everyday chic, Coral Haze brings you footwear that's as unique as your journey. Experience the art of Indian craftsmanship, reimagined.
• •Unlock timeless charm. Coral Haze blends meticulous artistry with premium comfort, creating exquisite footwear that’s both a nod to tradition and a stride into modern fashion.