Tono de Marca

Empowering, Inspirational, Authentic, Relatable, Bold, Confident, Direct, Engaging, Quality-focused & Caring

Valores de Marca

• •Courage & Empowerment
• •Authenticity & Self-Acceptance
• •Quality & Natural Ingredients
• •Resilience
• •Community

Mejores Prácticas

• •Embody "Coraje" in Every Message: Ensure all copy, from product descriptions to social media posts, reflects the core themes of courage, strength, empowerment, and resilience. Use strong, active verbs and confident language.
• •Maintain Authenticity through Storytelling: Continue to weave in Lina Tejeiro’s narrative and encourage user-generated stories of courage. Be transparent and relatable, avoiding overly corporate or impersonal language.
• •Highlight Quality and Natural Benefits Consistently: Reinforce the message of high-quality, natural, and cruelty-free ingredients in product descriptions, FAQs, and informational content. This builds trust and appeals to health-conscious consumers.
• •Engage Directly and Boldly, Especially on Social Media: Mirror the engaging and direct style seen on TikTok. Don't shy away from being bold and making a statement, aligning with the brand's "revolutionary" spirit.
• •Create a Brand Lexicon: Develop a list of keywords and phrases (e.g., "coraje," "fuerza interior," "auténtica," "poderosa," "sin miedo" – courage, inner strength, authentic, powerful, fearless) and preferred tone adjectives (e.g., empowering, bold, inspirational, authentic) to guide all content creators and ensure consistency.

Percepción Social

Strongly Tied to Lina Tejeiro, Perceived as Premium/Aspirational, Mixed Reviews on Value, Generally Positive Product Performance, Seen as a "Story-Driven" Brand, Engages with Controversy/Trends

Ejemplos de Copy

• •Headline: Unleash Your Inner Coraje. Body: More than just makeup, it's a statement. Our [Product Name] is designed for the woman who owns her story and defines her own beauty. Dare to be you. #CorajeBeauty #BeYourOwn শক্তি
• •Headline: Bold Lashes. Fearless Spirit. Body: Introducing Coraje Mascara – buildable volume, water-resistant wear, and a touch of rebellion. Because your eyes should speak volumes about your strength. #CorajeMascara #FearlessFemme
• •Headline: The Secret's Out: It's Coraje. Body: Lina Tejeiro poured her heart and her story into creating a line that celebrates authenticity. Natural ingredients, powerful results. Discover the makeup that’s as real as you are. #CorajeByLinaTejeiro #AuthenticBeauty
• •Headline: Not Just a Look, It's a Feeling. Body: Swipe on Coraje and feel the transformation. It's the confidence to face the day, the power to express yourself, the courage to be unmistakably you. #FeelTheCoraje #MakeupWithMeaning
• •Headline: Your Story. Your Strength. Your Coraje. Body: We believe beauty is courage made visible. Our [Product Name], enriched with [Key Ingredient e.g., Jojoba Oil], empowers you to shine, naturally and boldly. #CorajeLifestyle #NaturalPower