Brand Tone

Artisanal & Passionate, Ethical & Conscious, Supportive & Community-Oriented, Unique & Stimulating, Approachable & Friendly

Brand Values

• •Ethical Sourcing & Sustainability
• •Support for Independent Artists & Local Economy
• •Handmade Craftsmanship & Quality
• •Originality & Uniqueness
• •Empowerment
• •Transparency

Best Practices

• •Emphasize the "Handmade" & "Artisan" Angle: Always highlight the human touch, the skill involved, and the story behind the pieces. Use words like "crafted," "artisan," "handmade," "designed by."
• •Spotlight "Ethical" & "Sustainable" Practices: Consistently mention ethically sourced materials, eco-friendly approaches, and the brand's commitment to conscious consumerism. This reinforces a core value.
• •Celebrate "Local" & "Community": Regularly feature the local designers and the Montreal community. This builds a connection with customers who value supporting local businesses.
• •Use Warm, Passionate, and Authentic Language: Let the genuine enthusiasm for the craft and the artists shine through. Avoid overly corporate or generic phrasing. Words like "love," "passion," "inspired," "unique" fit well.
• •Tell Stories: Share the narratives of the designers, the inspiration behind collections, or the journey of a particular piece. This creates an emotional connection and makes the brand more memorable and relatable.

Social Perception

Positive & Trusted, Advocate for Local & Handmade, Source of Unique Finds, Ethically Minded

Copy Examples

• •Headline: Jewelry with Heart. Crafted by Hand, Curated for You. Body: Discover unique, ethically sourced pieces from talented Montreal designers. At Corail Blanc, every necklace, ring, and earring tells a story of passion and craftsmanship. Support local, wear beautiful.
• •Social Media Post: ✨ Meet the Maker Monday! ✨ This week, we're shining a spotlight on [Designer's Name], a brilliant Montreal artist whose handcrafted [type of jewelry] is simply breathtaking. Swipe to see their stunning work and learn more about their inspiration. #CorailBlanc #HandmadeJewelry #SupportLocalMTL #EthicalFashion
• •Product Description Snippet: This [Product Name] isn't just an accessory; it's a small piece of art. Lovingly handmade by [Designer's Name/Our Artisans] using [mention specific ethical materials], it’s designed to be treasured for years to come. Wear your values.
• •Email Subject Line: Unlock a World of Unique, Ethical Jewelry ✨ Email Body Snippet: Tired of mass-produced? At Corail Blanc, we believe in the soul of handmade. Explore our latest arrivals, each piece a testament to creativity and conscious sourcing. Find something that truly speaks to you.
• •Website Banner: Corail Blanc: Championing Independent Designers & Sustainable Style. Shop Handmade Jewelry from the Heart of Montreal.