Brand Tone

Aspirational yet Accessible, Trendy & Youthful, Confident & Empowering, Direct & Engaging (on social media)

Brand Values

• •Style & Trend-Consciousness
• •Variety & Choice
• •Customer Expression
• •Online Accessibility
• •Visual Appeal

Best Practices

• •Know Your Audience: Understand the demographic you're targeting (youthful, trend-aware) and use language, references, and humor that resonate with them.
• •Use a Consistent Voice: Whether it's playful, confident, or aspirational, ensure this voice is maintained across all platforms – website copy, social media, emails, and ads. Avoid being overly formal in one place and extremely casual in another.
• •Incorporate Visual Language: Since fashion is highly visual, use descriptive and evocative words that help customers imagine wearing the clothes. Words like "vibrant," "chic," "effortless," "statement-making" align with the visual style.
• •Stay Current with Trends (in Language too): Just as the fashion stays current, the language used (especially on social media) should reflect current slang or phrasing where appropriate, without overdoing it or sounding inauthentic.
• •Encourage Engagement: Use questions, calls-to-action, and engaging prompts (like those seen on their Instagram) to foster a two-way conversation and make the brand feel more personable and interactive.

Social Perception

Fashion-Forward, Visually Attractive, Online Convenience

Copy Examples

• •Instagram Post (New Dress Collection): "Stop scrolling! ✨ Your dream dress just dropped. From brunch dates to sunset cocktails, our new collection has the perfect look to make heads turn. Which style screams 'you'? 👇 #CoradoModa #NewCollection #DressObsessed #FashionForward"
• •Facebook Ad (General Promotion): "Ready for a style refresh? 😉 Explore Corado Moda's latest arrivals and discover outfits that let your confidence shine. Shop now and own your look! #CoradoFashion #StyleInspo #OnlineBoutique #TreatYourself"
• •Email Subject Line (Sale): "🔥 Hot Styles, Even Hotter Prices! Your Corado Moda faves are on SALE! 🔥"
• •Product Description Snippet (for a versatile top): "Meet your wardrobe's new BFF! This top isn't just cute, it's a chameleon. Dress it up with a skirt and heels, or keep it cool with your favorite jeans. Effortless style? Nailed it. #CoradoStyle #VersatileFashion #MustHave"
• •Pinterest Pin Description: "Weekend vibes loading... ☀️ Get inspired with Corado Moda's chic and comfy looks perfect for any adventure. Tap to shop your next favorite outfit! #OOTDInspo #CoradoModa #WeekendStyle #FashionFinds"