Brand Tone

Playful & Whimsical, Thoughtful & Conscious, Contemporary & Stylish, Approachable & Friendly

Brand Values

• •Handcrafted Quality
• •Local Production & Family Support
• •Functionality & Wearability
• •Unique & Playful Design
• •Slow Fashion Principles
• •Customer-Centricity

Best Practices

• •Embrace the "Playful Professional": Balance whimsical and friendly language (e.g., "Bear is just a friend") with clear, confident descriptions of quality and craftsmanship. Avoid overly technical jargon but highlight the unique materials and handcrafted nature.
• •Tell the Story: Continuously weave in the brand narrative – the handcrafted aspect, the Marikina heritage, the "Cora and Bear" personas, and the "slow fashion" philosophy. This builds connection and reinforces values.
• •Use Vivid & Evocative Language: Words like "cheerful," "playful," "vibrant," "thoughtful," and "contemporary" should be staples. Describe textures, colors, and the feeling of wearing the shoes.
• •Maintain a Warm & Approachable Voice: Address the customer directly ("you," "your"). Keep sentences relatively concise and easy to understand. Ensure customer service interactions, even in writing (emails, DMs), reflect this warmth.
• •Show, Don't Just Tell, the Quality: While forum reviews on comfort are mixed, the brand's copy should confidently highlight the intended comfort, functionality, and quality materials. Back this up with care instructions and break-in tips, acknowledging the nature of handcrafted footwear. Address negative feedback transparently where appropriate, perhaps by emphasizing ongoing improvements or specific product features designed for comfort.

Social Perception

Positive Recognition in online Filipino fashion publications, some mixed customer experiences, appreciation for local craftsmanship, growing but niche brand

Copy Examples

• •Headline: Step into Your Story. Body: Our lovingly handcrafted shoes aren't just made; they're born from playful designs and a passion for detail. Discover footwear that’s as unique and vibrant as you are. #CoraAndBear #HandcraftedJoy
• •Headline: Made by Hand, Worn with Heart. Body: From our family of artisans in Marikina to your feet. We pour care into every stitch, using unique textures and cheerful colors, so you can walk your path in comfort and style. #FilipinoCraftsmanship #SlowFashionStyle
• •Headline: More Than Just Shoes: They're Your Everyday Adventure Companions. Body: Designed to be lived in, laughed in, and loved. Cora & Bear brings you contemporary classics with a playful twist, because every day deserves a touch of happy. #ShoesToLiveIn #PlayfulContemporary
• •Headline: Small Batches, Big Personality. Body: We believe in thoughtful creation. That’s why our collections are small, special, and made with a whole lot of love and experimental fun. Find your perfect pair before it dances off! #LimitedEditionLove #ConsciouslyChic
• •Headline: Meet Your New Sole Mates. Body: Cora (like Grandma!) & Bear (just a friend!) invite you to experience shoes that blend traditional craftsmanship with a wink of modern playfulness. Ready for happy feet? #CoraAndBearStory #UniqueFootwear