Brand Tone

Sensual, Empowering, Playful, Romantic, Confident, Sophisticated, Edgy, Inclusive

Brand Values

• •Quality & Design
• •Empowerment & Inclusion
• •Versatility & Variety
• •Heritage & Growth
• •Self-Expression & Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core vocabulary (words to use/avoid), and a spectrum of tones suitable for different collections or platforms (e.g., playful for social media, sophisticated for product descriptions of premium lines).
• •Focus on "Empowerment Through Sensuality": Ensure copy consistently reinforces the idea that wearing Coquette lingerie is an act of self-love, confidence-building, and personal expression, rather than solely for external validation.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Words like "silken," "delicate," "daring," "radiant," "embrace," "ignite," "allure" can enhance the sensual and romantic aspects of the brand.
• •Maintain Inclusivity in Messaging: While showcasing sensuality, ensure the language is welcoming and speaks to a diverse range of individuals and desires. Reflect the brand's stated value of offering "an array of sizing and styles, ranging from romantic to risqué, with the intent to empower and include everyone."
• •Adapt Tone to Platform and Audience: While the core values remain, the expression can vary. Instagram might use more playful and visually-driven captions, while product descriptions on the website can be more detailed about fabric and fit, yet still maintain an alluring tone. Ensure consistency across all touchpoints, from website copy to social media posts and email marketing.

Social Perception

The brand itself is seen as a significant player in the lingerie market, known for its wide range and international distribution. The "Coquette" brand name itself is inherently linked to the broader "coquette aesthetic" trend, which is widely discussed online. This trend is generally perceived as hyper-feminine, romantic, and sometimes playful, involving elements like lace, bows, and pastel colors.

Copy Examples

• •Headline: Unleash Your Inner Coquette. Discover Lingerie That Celebrates You. Body: From delicate lace to daring designs, our collections are crafted to empower your confidence and ignite your allure. Find your perfect expression. Tone: Empowering, Sensual
• •Headline: Romance Isn't Dead. It's Dressed in Coquette. Body: Indulge in luxurious fabrics, intricate details, and styles that whisper sweet nothings. Make every moment an occasion. Tone: Romantic, Playful
• •Headline: Dare to Be Darque. Body: Explore your fantasies with our Darque collection. Edgy silhouettes, tantalizing textures, and a touch of the forbidden. Own your desires. Tone: Edgy, Confident
• •Headline: More Than Lingerie. It's a Feeling. Body: Coquette is for every body and every mood. Slip into something that makes you feel beautiful, powerful, and unapologetically you. Tone: Inclusive, Empowering
• •Headline: The Art of Tease, Perfected. Body: Playful bows, suggestive sheer, and cuts that captivate. Our lingerie is designed for those moments when you want to leave a lasting impression. Tone: Playful, Sensual